Who are my top sellers? What kinds of deals have the highest close rate? How have our sales opportunities changed over time? As a sales leader, these are just some of the questions you ask yourself every day to keep your team on track. And the answers are in your data. Every form fill, cold call, and MQL is another data point you can use to assess the health of your sales organization.

In any business, in any industry that relies on purchases of their products or services, one of the most important rules is to retain its loyal customers. The Pareto Principle (80% of the results comes from 20% of the input) proves how important customer retention really is. Research shows that often, 80% of the sales come from around 20% of customers. Apply this method to your sales, and you’ll see!

From annual and financial reports to sales activity and marketing reports, 10 pros share their top data report templates.