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Mar 8, 2021   |  By Tharika Tellicherry
The gender gap in technology is real. As per the World Economic Forum, women represent just 22% of AI professionals worldwide. It is vital to address the gender diversity problem in Science, Technology, Engineering, and Maths (STEM) fields. The only way to bridge the gender gap and eliminate gender bias in AI is to encourage more women to pursue tech subjects. Women role models play a vital role in breaking gender stereotypes and inspiring young girls to take up STEM subjects.
Feb 26, 2021   |  By Tharika Tellicherry
If you run an online business, it is vital to ensure that your platform is in top shape and accessible to customers 24/7. Better user experience is the key to earning customer loyalty and driving growth. A customer-focused approach is one of the key factors behind the success of India’s largest home services company – Urban Company.
Feb 5, 2021   |  By Kshitish Sahoo
The recent lifestyle of staying at home has turned the attention of people towards online buying and selling and virtual shopping. The fear of getting sick is the ground reason behind the switch. Online Shopping has become a leading and expanding trend in the pandemic of COVID-19 thereby adding more importance and success to the E-commerce business industry. The influence of COVID-19 is very positive and beyond satisfactory for those who are directly or indirectly involved in the E-Commerce business.
Feb 1, 2021   |  By Tharika Tellicherry
When you shop online, you do not have the physical product in front of you. You rely on the product information available on the site to make the buying decision. From images, product dimensions, delivery options, availability, price, and reviews, shoppers are evaluating options based on the product information displayed on the site. Any discrepancies here can lead to a mismatch in expectations and ultimately contribute to churn or shopping cart abandonment.
Jan 27, 2021   |  By Tharika Tellicherry
Festival sales contribute to a major part of revenue for e-commerce. Today’s price-sensitive online shoppers are driven by value, quality, and the desire to support local businesses. With lucrative discounts, promotions, and user engagement strategies, it is possible to attract the attention of deal-hungry holiday shoppers.
Jan 20, 2021   |  By Tharika Tellicherry
The technological landscape today is evolving faster than ever before. 2020 was no doubt a tough year that pushed businesses across verticals to innovate and adapt quickly to overcome the challenges brought on by the COVID-19 pandemic. It accelerated digital transformation and the adoption of emerging technologies like artificial intelligence at an incredible pace.
Dec 30, 2020   |  By Rohit Maheshwari
2020 in itself was an anomaly – one that no one saw coming! It made us all learn and adapt quickly – turning couches at home into workstations, finding new ways to meet clients through platforms like Zoom, accelerating digital transformation like never before, driving our resilience to come together and support one another. We had our share of some big and small moments worth looking back at!
Nov 26, 2020   |  By Tharika Tellicherry
The festive cheer is finally here. Holiday sales such as Black Friday and Christmas contribute to a major part of revenue for retail and e-commerce companies. With the massive adoption of online shopping, and greater focus on value, this year’s festive sale will be unlike any other. Even with the uncertain conditions brought on by the pandemic, consumers are resilient and adapting quickly to new shopping behavior. Many are adopting online shopping for the first time.
Nov 19, 2020   |  By Tharika Tellicherry
The B2B buying process is complex and time-consuming with various buyer groups, detailed ROI analysis, and multiple vendors for choice. 90% of B2B buyers do not follow a straightforward customer journey. Customers are always on the lookout for the best in terms of price, quality, and service. Data is critical for delivering a consistent and positive customer experience.
Nov 6, 2020   |  By Tharika Tellicherry
Technology has transformed the way we travel. Once considered an arduous, and dangerous undertaking fit only for the enterprising explorers, travel today is a pleasurable activity that is all about accessibility and convenience. Advancement in technology and the rise of digital travel apps have made travel both fun and easy for all. With a large number of daily transactions involving multiple customer segments, operators, and service providers, travel platforms generate a lot of data.
Nov 30, 2020   |  By CrunchMetrics
The Cyber Monday sales extravaganza is here! With the popularity of low-to-zero contact sales brought on by the pandemic, this year's Cyber Monday could potentially break all the records of the past. Here are ways to prepare your online store for the most profitable day of the year.
Oct 5, 2020   |  By CrunchMetrics
Between March and July 2020, the OTT media sector witnessed a 30% increase in paid subscribers. OTT platforms are leveraging autonomous anomaly detection to monitor their critical KPIs and grow the number of active subscribers. Find out how.
Aug 14, 2020   |  By CrunchMetrics
Even a small misstep within your complex payment infrastructure can have your competition stepping in to snatch away your sale and possibly all future sales from that end. Learn how autonomous anomaly detection helps in finding critical outliers in real-time to enhance the payment success rate. #AnomalyDetection #Fintech #Payments #Outliers
Aug 10, 2020   |  By CrunchMetrics
Anomaly detection powered by AI and ML can help analyze large volumes of hot data at a granular level, allowing business owners to analyze and manage all key performance metrics in real-time. Find out how you can monitor, analyze, and predict business KPIs in real-time with an AI-driven anomaly detection platform. #AI #Analytics #AnomalyDetection #BusinessOpportunities#AugmentedAnalytics
Aug 6, 2020   |  By CrunchMetrics
Be it for higher education or corporate training, the quality of an online learning experience depends greatly on the relevance of the educational content. Learn how EdTech platforms can use augmented analytics to deliver an engaging, personalized, and intuitive learning experience. #EdTech #AnomalyDetection #AI #AugmentedAnalytics
Aug 3, 2020   |  By CrunchMetrics
COVID-19 is changing consumer behavior and driving more people to shop online. Learn how e-commerce companies are leveraging artificial intelligence and data science to optimize operations and deliver a great shopping experience. #AnomalyDetection #AI #Analytics #Ecommerce #COVID19
Jul 23, 2020   |  By CrunchMetrics
Be it a hidden glitch that prevents customers from making a purchase or a new buyer behavior that impacts revenue, AI-driven analytics can reveal minute anomalies and patterns hidden in the complex layers of e-commerce data. Learn more about the importance of anomaly detection for e-commerce.
Jul 6, 2020   |  By CrunchMetrics
Learn how Bigbasket – India’s largest online food and grocery store successfully managed a spike of 900% in demand with just 50% of its staff. Know more about their winning analytical capabilities and data-driven culture.
Jun 1, 2020   |  By CrunchMetrics
Pricing glitches can have devastating implications on your online business. Here is a video that shows how an AI-based anomaly detection system detects and alerts you in real-time incase you rolled out any unintended discount.
Mar 19, 2020   |  By CrunchMetrics
Learn how CrunchMetrics leverages AI-ML techniques to mitigate business risks by detecting and highlighting anomalies in real-time.

CrunchMetrics is an advanced anomaly detection system, that leverages the combined power of statistical methods and AI-ML based techniques to sift through your data to identify incidents that are business critical in nature. It examines historical data to understand and establish what is ‘normal’ behavior, and then constantly monitors data streams to single out ‘abnormal’ patterns, known as anomalies.

Further it analyses these anomalies in a contextual manner and correlates them with different data signals in the enterprise to understand if it is indeed a business-critical incident. Identified incidents are flagged in real-time, enabling stakeholders to act instantly, and thereby minimizing the potential impact on the business.

AI-Powered Anomaly Detection:

  • Automated, Real-Time Detection: CrunchMetrics brings fully automated anomaly detection that enables error-free handling of large and complex data sets, and real-time detection and alerting.
  • Powered by AI, ML: The system adopts Artificial Intelligence, Machine Learning and Deep Learning techniques to interpret the available data and derive meaningful and thematic insights from it that can be applied to multiple use cases.
  • Self-Learning Alogorithms: CrunchMetrics stands out with its ability to evolve automatically based on the insights acquired from newer incidents. As the database grows bigger, the number of patterns identified also increases, leading to more accurate and consistent output.
  • Seamless Integration: CrunchMetrics seamlessly integrates with your existing systems, be it a data warehouse, or a sophisticated BI system. What’s more? It enables this through simple mechanisms such as web-services or APIs.
  • Flexible Output Channels: Use the output from CrunchMetrics in a way that suits you best. Leverage the inbuilt, intuitive, easy to use GUI, or channel the output to existing workflow management or ticketing systems, based on your need. It even allows for integration with leading fraud detection systems to enable anomaly detection as a complementary solution to fraud detection.
  • Vertical Agnostic Solutions: Be it Telecom, Retail, FinTech, or any other leading vertical, CrunchMetrics provides you adequate use cases where anomaly detection can truly help you discover business incidents of high value.

Unleash the power of AI on your data to focus on business incidents that matter.