London, UK
Mar 14, 2022   |  By
Where there is data there will always be anomalies. But what is an anomaly? We take a look at what anomalies are in the business world and how to find anomalies in data.
Mar 10, 2022   |  By
We take a look at how to increase website engagement in order to supercharge conversions and improve SEO in 2020
Mar 7, 2022   |  By
What are anomalies in the key metrics for e-commerce, what impact does anomalous data have on revenue and how can anomaly detection for e-commerce supercharge your digital store?
Nov 23, 2020   |  By
Today, the average shopping cart abandonment rate in online retail hovers at a disheartening 69.57%. To put that into an even more ominous perspective, that’s $18bn lost every single year. All because customers simply didn’t want to check out. What’s going on? There are dozens of reasons why you could be experiencing a high shopping cart abandonment rate. Yet understanding the exact reason isn’t an easy task.
Oct 13, 2020   |  By
Every effective ecommerce director knows that big data is critical to creating a great customer experience. Yet with big data comes big challenges. Data-driven ecommerce teams are much more likely to turn a profit. They are a remarkable 23 times more likely to acquire customers than their non-data-driven peers. They are six times more likely to retain customers. And they are 19 times more likely to be profitable as a result.
Aug 26, 2020   |  By
Effectively using Twitter analytics is critical to driving success on the social media platform. But there are dozens of metrics for Twitter you could be tracking, so finding the right ones for your team and company can be difficult. We’d recommend keeping it simple. So, we’re sharing the 4 best metrics for Twitter analytics, to help you truly understand your audience and supercharge your Twitter presence. First off, let’s take a quick look at the state-of-play on Twitter today.
Aug 20, 2020   |  By
We’ve come a long way since the phrase ‘big data’ entered our vocabulary back in 2005. Now data is absolutely everywhere, in absolutely every industry. Today, we will generate about 2.5 quintillion bytes of data and, by 2025, it’s predicted that the figure will reach 463 exabytes (that’s the equivalent of 212,765,957 DVDs a day).
Aug 19, 2020   |  By
Collecting, analysing and reporting on company data takes up a lot of time, resources and manpower (and this is only set to increase as we collect more and more data). Take marketers, for example, they spend on average 3.55 hours a week collecting, organising, and analysing marketing data from different sources. That adds up to 250 hours a year. This energy spent on understanding data and KPIs is why business intelligence (BI) tools that streamline the process are booming right now.
Aug 12, 2020   |  By
If you’re committed to making data-driven decisions, then you already know that staying on top of fluctuations in your Google Analytics dashboard is critical. But analysing data and building reports is only one small part of your job. You know that, as much as you know you need to stay on top of these figures, you can’t be glued to Google Analytics all the time. But if there are sudden changes, anomalies or fluctuations in your data, you may need to know about them immediately.
Aug 10, 2020   |  By
With the mass digitisation of businesses over the last 20 years, data has become an industry obsession. We use data to understand our customers better, understand our businesses better, understand ourselves better. And today, a whopping 90% of enterprise analytics and business professionals say that data-driven decision making is absolutely key to their digital transformation initiatives.
Aug 25, 2020   |  By
Anomaly detection BI tools save you time, money and resources. We take a look at 5 key benefits of anomaly detection, and how to use AI to find anomalies.
Jul 16, 2020   |  By
We take a look at some of our favourite representations of anomalies and anomalous data in film and TV.
Nov 11, 2020   |  By
Learn how to use AI to automate ecommerce KPI monitoring in real time, uncover hard-to-spot anomalies and exploit hidden digital performance opportunities.

Our AI platform seamlessly integrates with all of your data sources to analyse thousands of metrics in real time. We’ll automatically let you know when an anomaly is detected and our root cause diagnostics enable you to take action straight away before it impacts your KPIs.

Millimetric was founded on the belief that dashboards and visualisation tools can only take you so far. You still need considerable time and manpower make sense of all the KPIs and metrics that chart your digital performance. But, with so much data to process, overlooking important anomalies and key insights is easily done – that is, until they wreak havoc on your bottom line.

That’s why we’ve automated the analysis process with our machine learning anomaly detection platform. With Millimetric, you can go back to doing what you love and we can alert you in real-time when something good or bad has happened in your digital data.

Discover what makes Millimetric great:

  • Full automation: Millimetric automatically sifts through your data 24/7. With us constantly monitoring all anomalies, trends and relationships across your data sets, you can get back to doing what you do best: Growing your business.
  • Root cause discovery: Find out what caused unusual activity in your data with a single click and quickly understand where, how and why it had the impact it had.
  • Powered by machine learning: Millimetric uses machine learning algorithms to provide you with real-time, actionable insights into your data that were previously invisible. And, because one of the benefits of this technology is that it’s constantly learning, these insights will get better and better over time.
  • No code required: Your data is integrated and analysed in minutes and the results are delivered to you in clear, easy-to-understand language. There’s no need for additional coding or experience to use the software.
  • Real-time notifications: Never miss an important metric again when you are notified as soon as anomalies, trends and relationships are detected. Know exactly what’s happening in your data, and use it to save time, money and resources.

We’ll do the heavy lifting, so you can focus on growing your business.