Systems | Development | Analytics | API | Testing

Millimetric.ai

millimetric.ai

Tackling shopping cart abandonment with data analytics

Today, the average shopping cart abandonment rate in online retail hovers at a disheartening 69.57%. To put that into an even more ominous perspective, that’s $18bn lost every single year. All because customers simply didn’t want to check out. What’s going on? There are dozens of reasons why you could be experiencing a high shopping cart abandonment rate. Yet understanding the exact reason isn’t an easy task.