The gender gap in technology is real. As per the World Economic Forum, women represent just 22% of AI professionals worldwide. It is vital to address the gender diversity problem in Science, Technology, Engineering, and Maths (STEM) fields. The only way to bridge the gender gap and eliminate gender bias in AI is to encourage more women to pursue tech subjects. Women role models play a vital role in breaking gender stereotypes and inspiring young girls to take up STEM subjects.
If you run an online business, it is vital to ensure that your platform is in top shape and accessible to customers 24/7. Better user experience is the key to earning customer loyalty and driving growth. A customer-focused approach is one of the key factors behind the success of India’s largest home services company – Urban Company.
The recent lifestyle of staying at home has turned the attention of people towards online buying and selling and virtual shopping. The fear of getting sick is the ground reason behind the switch. Online Shopping has become a leading and expanding trend in the pandemic of COVID-19 thereby adding more importance and success to the E-commerce business industry. The influence of COVID-19 is very positive and beyond satisfactory for those who are directly or indirectly involved in the E-Commerce business.
When you shop online, you do not have the physical product in front of you. You rely on the product information available on the site to make the buying decision. From images, product dimensions, delivery options, availability, price, and reviews, shoppers are evaluating options based on the product information displayed on the site. Any discrepancies here can lead to a mismatch in expectations and ultimately contribute to churn or shopping cart abandonment.
Festival sales contribute to a major part of revenue for e-commerce. Today’s price-sensitive online shoppers are driven by value, quality, and the desire to support local businesses. With lucrative discounts, promotions, and user engagement strategies, it is possible to attract the attention of deal-hungry holiday shoppers.
The technological landscape today is evolving faster than ever before. 2020 was no doubt a tough year that pushed businesses across verticals to innovate and adapt quickly to overcome the challenges brought on by the COVID-19 pandemic. It accelerated digital transformation and the adoption of emerging technologies like artificial intelligence at an incredible pace.
2020 in itself was an anomaly – one that no one saw coming! It made us all learn and adapt quickly – turning couches at home into workstations, finding new ways to meet clients through platforms like Zoom, accelerating digital transformation like never before, driving our resilience to come together and support one another. We had our share of some big and small moments worth looking back at!
The festive cheer is finally here. Holiday sales such as Black Friday and Christmas contribute to a major part of revenue for retail and e-commerce companies. With the massive adoption of online shopping, and greater focus on value, this year’s festive sale will be unlike any other. Even with the uncertain conditions brought on by the pandemic, consumers are resilient and adapting quickly to new shopping behavior. Many are adopting online shopping for the first time.