To kick off the fifth season of "The Data Cloud Podcast," host Steve Hamm is joined by Snowflake CEO Sridhar Ramaswamy. In this episode, Sridhar explains why organizations need to have a data strategy in order to implement a successful AI strategy. He also discusses the steps involved in creating a foundation model from scratch and why he believes AI is the glue that will bind enterprise software together.

In December 2023, Snowflake announced its acquisition of data clean room technology provider Samooha. Samooha’s intuitive UI and focus on reducing the complexity of sharing data led to it being named one of the most innovative data science companies of 2024 by Fast Company. Now, Samooha’s offering is integrated into Snowflake and launched as Snowflake Data Clean Rooms, a Snowflake Native App on Snowflake Marketplace.

The Snowflake Marketing Data Cloud empowers organizations to simplify complex MarTech architectures, deliver superior customer experiences, and maximize marketing and advertising ROI.

Watch the full video to learn more about the Redica data analytics platform.

In this episode of "Powered by Snowflake, host Julian Forero chats with Nilesh Dherange, Co-founder and CTO of Gurucul, about data, cybersecurity, and machine learning in the context of Gurucul's threat detection, investigation, and response platform. Founded in 2010, Gurucul's mission has always been to bring together different silos of cybersecurity data. In this conversation, Nilesh provides an in-depth demo showing how the platform works, while explaining how its capabilities have advanced over time through the use of machine learning models and the adoption of Snowflake as one of its supported data lakes.

Snowflake CEO Sridhar Ramaswamy and Snowflake Head of AI Baris Gultekin join Adrien Treuille, Director of Product Management, to discuss the launch of Snowflake Arctic, the latest enterprise-grade, truly open large language model (LLM). Snowflake Arctic stands out in the competitive landscape with its exceptional efficiency and cost-effectiveness, emphasizing Snowflake's commitment to open-source development and the future of enterprise AI. Join us to explore how Arctic is set to revolutionize industries by making advanced AI more accessible and trustworthy.

In less than 5 minutes, Ankur Abhishek, Senior Product Manager at Snowflake, demostrates how Snowflake Data Clean Rooms can be used for audience overlap, audience lookalike, and attribution analysis. As Kamakshi Sivaramakrishnan, Senior Director of Product Management at Snowflake, explains, "This is the full marketing lifecycle brought in its entirety in a Snowflake clean room, run securely with multiple parties collaborating with each other. This is demystifying clean rooms.".

Chris Lewin, Executive Director of Deloitte, and Joseph Duronio, Strategic Partnerships Director at Snowflake, discuss how exponential enterprises are harnessing their data.