Marketing Analytics: Why You Need a Modern Data Warehouse
Adopting a cloud-based data warehouse is your shortcut to superior marketing analytics and a 360-degree view of your customers.
Adopting a cloud-based data warehouse is your shortcut to superior marketing analytics and a 360-degree view of your customers.
Today’s customers have a growing need for a faster end to end data ingestion to meet the expected speed of insights and overall business demand. This ‘need for speed’ drives a rethink on building a more modern data warehouse solution, one that balances speed with platform cost management, performance, and reliability.
Off-the-shelf customer data platforms have serious shortcomings. Consider data warehouses instead.