Here are five things to know about ETL and how it benefits your Ecommerce business: Think about all the data that exists in your Ecommerce business. That might include customer data, inventory data, sales data, advertising data, and social media data. Now think about all the software and systems that store that data. These might include transactional databases, relational databases, customer relationship management (CRM) systems, enterprise resource planning (ERP) systems, and SaaS tools.

In the beginning, simple systems collected data, wrote data to files, and created reports. For the most part, these systems operated on transaction-based data—bank deposits, sales, telephone calls, and the like. An entire infrastructure supported these essential business systems, but there was little or no place for text. All data was highly and tightly structured, and text was ignored.

Five things you need to know about how to enrich data ETL: All business decisions happen based on the data that’s available. It makes sense, then, that the more detailed that data is, the more effective those business decisions can be. That’s where data enrichment comes in. When e-commerce companies enrich data, they can improve data analysis and business intelligence and make smarter, more informed decisions.

Reverse ETL (Extract, Transform, Load), a relatively newer data integration paradigm, operationalizes enterprise data to accelerate digital transformation. Lately, reverse ETL has become an essential part of data management practices, enabling enterprise data teams to reverse the traditional ETL and warehousing process.