The five critical elements of ETL methods for analyzing data: ETL is a critical process necessary to discover the nuggets of truth locked inside a business’s vast ocean of data. Different data points, once analyzed as a whole, help businesses make smarter, more informed decisions. Companies that create substantial data figures, all coming from different, separate sources, find that ETL impacts the business’s decisions considerably. But what is ETL?

Modern businesses are increasingly relying on real-time insights to stay ahead of their competition. Whether it's to expedite human decision-making or fully automate decisions, such insights require the ability to run hybrid transactional analytical workloads that often involve multiple data sources. BigQuery is Google Cloud’s serverless, multi-cloud data warehouse that simplifies analytics by bringing together data from multiple sources.