In these busy times that we live in, technologies are expanding, evolving, and transforming every day. We are today introduced to new technical terms frequently, giving us a sense that digital space has taken an invincible part in our lives. Whenever we talk about technology, we may change the operating methods or overall interaction process, but one thing remains constant – the data. In other words, whatever we do with technology, we are constantly generating data. Table Of Contents.

It’d be hard to find anyone who’d say that taking a data-driven approach to business decisions is not worthwhile. Yet, so many businesses aren’t doing it because, as simple as it may sound on paper, it takes a great deal of strategic planning to pull off. One of the most crucial tools when it comes to accomplishing a data-driven decision-making process is known as ETL.

In today’s competitive environment, organizations need to quickly and easily make decisions based on real-time data. That’s why we’re announcing Datastream for BigQuery, now available in preview, featuring seamless replication from operational database sources such as AlloyDB for PostgreSQL, PostgreSQL, MySQL, and Oracle, directly into BigQuery, Google Cloud’s serverless data warehouse.

The customer journey is the decision-making process each buyer goes through before converting to a paying customer of your business. Mastering this journey will require an in-depth understanding of each stage and how you can continually improve your efforts. To understand this journey, you need to take a customer-centric approach, putting yourself in your customer’s shoes to understand their point of view.