In a survey by the Harvard Business Review, 87% of respondents stated their organizations would be more successful if frontline workers were empowered to make important decisions in the moment. And 86% of respondents stated that they needed better technology to enable those in-the-moment decisions. Those coveted insights live at the end of a process lovingly known as the data pipeline.

Google BigQuery is a robust and scalable cloud-based data warehouse that allows storing and analyzing vast amounts of data. BigQuery is a natural choice if your data already exists on the Google Cloud Platform (GCP). But before you leverage the platform, you need to extract the source data, carry out transformations, and load the data into your data lake or warehouse. This is where the ETL process and the ETL tools play a significant role.