The Role of Broken Links in User Experience
Imagine clicking on a link, expecting to find the information you need, only to be greeted with the frustrating ‘404 Error’ message.
Page loading speed has been an official Google ranking factor since 2010. Additionally, Core Web Vitals, strongly tied to speed, became part of the factors influencing Google search result rankings in 2021. Understanding the impact of Google rankings on business outcomes, website owners are dedicating more time and effort to optimization. Their goal: achieving “green” Google Page Speed Insights, especially in the “Performance” category for mobile versions.