The emergence of generative AI (gen AI) heralds a new, groundbreaking era for advertising, media and entertainment. According to a recent Snowflake report, Advertising, Media and Entertainment Data + AI Predictions 2024, gen AI is going to transform the industry — from content creation to customer experience. The companies that will come out ahead during this time are those that most successfully and quickly supercharge their data strategy.

The pharmaceutical industry generates a great deal of identifiable data (such as clinical trial data, patient engagement data) that has guardrails around “use and access.” Data captured for the intended purpose of use described in a protocol is called “primary use.” However, once anonymized, this data can be used for other inferences in what we can collectively define as secondary analyses.

Time series data is everywhere. It captures how systems, behaviors and processes change over time. Enterprises across industries, such as Internet of Things (IoT), financial services, manufacturing and more, use this data to drive business and operational decisions. When using time series data to perform analytics and drive decisions, it’s often necessary to join several data sets.

Snowflake Cortex is a fully-managed service that enables access to industry-leading large language models (LLMs) is now generally available. You can use these LLMs in select regions directly via LLM Functions on Cortex so you can bring generative AI securely to your governed data. Your team can focus on building AI applications, while we handle model optimization and GPU infrastructure to deliver cost-effective performance.

Accelerate Healthcare and Life Sciences is a one-day virtual event, featuring technology and business leaders from Elevance Health, Ginkgo Bioworks, Datavant and more, to discover executive priorities, best practices and potential data and AI challenges that are top of mind for 2024.

Since Snowflake’s Dynamic Tables went into preview, we have worked with hundreds of customers to understand the challenges they faced producing high-quality data quickly and at scale. The No. 1 pain point: Data pipelines are becoming increasingly complex. This rising complexity is a result of myriad factors.

Snowflake is dedicated to providing customers with intuitive solutions that streamline their operations and drive success. As part of our ongoing commitment to helping customers in this way, we’re introducing updates to the Cost Management Interface to make managing Snowflake spend easier at an organization level and accessible to more roles.

The volume of unstructured data — such as PDFs, images, video and audio files — is surging across enterprises today. Yet documents, which represent a substantial portion of this data and hold significant value, continue to be processed through inefficient and manual methods.

As the cybersecurity threat landscape continues to evolve globally, organizations operating in the financial sector are seeing regulations shift to address the associated risks, and none may prove more impactful than the European Union’s (EU) Digital Operational Resilience Act (DORA). This regulation aims to strengthen the operational resilience of financial entities (FEs), and their third-party information and communication technology (ICT) providers.

Building top-tier enterprise-grade intelligence using LLMs has traditionally been prohibitively expensive and resource-hungry, and often costs tens to hundreds of millions of dollars. As researchers, we have grappled with the constraints of efficiently training and inferencing LLMs for years.