How to Include Bots in Your Digital Marketing Strategy
Chatbots are essentially bots or robots that are powered using Artificial Intelligence.
E-commerce is on a steep rise with 95% of purchases expected to be made online by 2040, and mobile shopping responsible for a 500bn average year-on-year growth since 2017. AI-enabled agents can differentiate your mobile strategy while elevating your conversion rates and the customer journey.
Website visitors are 82% more likely to convert if they’ve chatted with the business beforehand. These marketers share how to start those conversion-worthy conversations.