“Data Cloud Now” host Ryan Green travels the world, from New York to London, to speak with experts and end users about the ways in which data-driven marketing analytics is helping businesses expand their customer base, increase profitability, and enhance customer experience. The opportunity to use marketing analytics to realize such benefits is greater than it was even just two years ago, thanks to the explosion in readily available first-party, behavioral data and the rise of new data sharing and data analysis tools, which have grown more sophisticated, in part due to their use of AI and ML technologies.