Google Universal Analytics, one of the world’s most popular analytics platforms, will be sunset by Google on January 19, 2023. Google Analytics 4 (GA4) is the newest iteration of the platform and its functionality is already being tested by marketing and data teams. Take a break and learn more about GA4 and its features!

KEY INSIGHTS + TAKEAWAYS:

Historical context on Google Analytics and why the launch of a new platform
Dive into how GA4 differs from Universal Analytics
Importance of migrating from Universal Analytics to GA4 sooner than later