Data Debt in PropTech: How to Measure the Cost of Bad, Stale, and Fragmented Data
Data issues in real estate platforms rarely show up as a single failure — they surface as mismatched listings, inconsistent ownership records, and unreliable valuation inputs across systems. What’s often harder is translating those challahges into something measurable and tied to business impact. This guide focuses on that gap — how to quantify data quality issues, connect them to revenue and churn, and build a BI layer that makes data debt visible in product and engineering decisions.