Page loading speed has been an official Google ranking factor since 2010. Additionally, Core Web Vitals, strongly tied to speed, became part of the factors influencing Google search result rankings in 2021. Understanding the impact of Google rankings on business outcomes, website owners are dedicating more time and effort to optimization. Their goal: achieving “green” Google Page Speed Insights, especially in the “Performance” category for mobile versions.
Quality content is the top way to build trust with your readers, generate leads through Google Search, and remain highly visible online. The goal of content analysis is to identify potential content gaps, including analyzing target keywords, backlinks, headlines, meta descriptions, and more. In this article, we’ll cover 6 SEO tools that will help you find all areas of the strengths and weaknesses of your website. Content analysis tools automate tasks, saving valuable time and money.