As your company grows, so do the challenges of managing user access and data security. For many of us, it’s a common situation – the account that started with a few key players now has multiple users with different access levels. New team members join, roles evolve, team members move on to new opportunities, and sometimes external players (like contractors or clients) need temporary access to your account.

According to Gartner’s prediction, 90% of organizations will consider information the most valuable asset a business may have. And where does this information come from? Here’s a magic word – data. Even though many companies report making important decisions based on their gut feeling, 85% of them would like to improve the ways they use data insights to make business decisions.

We’re constantly bombarded by data points and it takes real effort to make sense of them. While having a lot of information is a good thing, it’s easy to get overwhelmed and miss what’s really important. Businesses especially need to be able to sort the wheat from the chaff and assess their data accurately. But, how do you go about this exactly?

Do you know if your keyword research and optimization strategy are working? Keywords are a fundamental part of SEO, and as such, you need to know how they’re performing. For that, you need to use the right tools. We’ve asked 107 SEOs about the best keyword tracking tools. Here is what they recommend.

There’s nothing businesses desire more than growth. Your growth rate is a telling indicator of how far you’ve come in business and how soon you’ll be able to break even on investments. And if your company is shooting for an exit soon, your growth rate can be the difference between a few hundred thousand vs millions in investment dollars. With SaaS, the stakes are even higher.

When you’re marketing for a startup, one of your top priorities is to put your company on the map. You want to get people familiar with your name and establish sustainable marketing systems. These goals make SEO an ideal target for businesses starting out. It expands your company’s reach, but it takes a while to start working, so it’s best to start it sooner than later. So, how should your startup dig into SEO? What tactics should come first for a growing business?

At Databox, we put our company values at the forefront of everything we do. Prioritizing customer impact is one of the values we focus on the most, so taking the time to really understand our customers is paramount and we employ multiple strategies, frameworks, and initiatives on a daily basis to achieve this. One of those strategies is our Customer Lifecycle Framework (CLF), which reflects our dedication to prioritizing the needs of our customers at every stage of their interaction with us.

AI was the hot topic of 2023 and will continue to reign in 2024: ChatGPT first launched at the end of 2022 and became a massive hit in just a few months. Google released Bard shortly after, and then, new AI tools just kept popping up, prompting marketers to learn how to leverage them to become more efficient and productive.