Most businesses have to decide whether to spend money on a social media management tool. Usually, this happens once people have joined a few networks and are starting to feel overwhelmed by how difficult it is to manage them. Let’s look at some of the primary reasons why a social media management tool is worth investing in. Almost 30,000 companies utilize Sprout Social globally, in fields including education, hospitality, fashion, technology, digital marketing firms, and everything in between.

Perusing the media to know what people are saying about a company is common practice for many businesses. But it’s not easy to keep up with every outlet around, especially when social media is in the mix. The media monitoring market is booming as companies need to be in the know when it comes to their social media mentions. If a disgruntled customer complains about a business online, it’s in the business’s best interest to respond and do some damage control before things escalate.