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Social Media

The Ultimate Guide to Social Media Analytics in 2025

You wouldn’t run a business without tracking revenue, so why treat your social media strategy any differently? Every post, ad, and campaign needs to be backed by data—not just gut instinct. However, there’s a problem with accurate tracking… social media platforms simply throw out an overwhelming amount of data, and not all of it matters.

Build a Real-Time AI Chatbot for Social Media with Confluent & Databricks

Power AI-driven decision-making with Confluent’s Data Streaming Platform and Databricks’ Data Intelligence Platform. Watch this step-by-step demo to learn how to build a real-time social media AI chatbot that instantly engages with customer posts, like product reviews. New to Confluent? Experience unified Apache Kafka and Apache Flink with a free trial.

Top 12 Social Media Management Tools for 2025

Did you know that 52% of marketers say maintaining an active presence across multiple social media platforms was their biggest challenge in 2024? With billions of users across Instagram, LinkedIn, TikTok, and Facebook, the stakes for brands have never been higher. But trying to manage all these platforms without the right tools? That’s burnout waiting to happen.

Top 15 Social Media Analytics Tools for 2025

Managing social media isn’t just about posting content—it’s about measuring what works, improving what doesn’t, and driving real results. But when you’re flooded with likes, shares, comments, and a handful of other metrics, it’s tough to figure out what’s actually working. Social media analytics tools cut through the clutter.

The future of realtime Fan Engagement in sports and media [with video]

As a veteran of the sports media industry with 35 years of experience at Deltatre, Carlo De Marchis recently delivered a thought-provoking keynote at our Fan Engagement Summit exploring the current state of fan engagement, the challenges faced by organizations, and the potential scenarios for the future of realtime fan engagement in sports and media. In the following video and post, Carlo shares what he presented at the Ably Summit with a re-recorded version of his presentation, and summary of key points.

Is Social Media Important for Software Testers in 2024? | Rahul Verma | #softwaretesting

In this insightful video, Rahul Verma addresses a crucial question: Are social media platforms like LinkedIn essential for software testers? Rahul explores the significance of leveraging social media in the software testing profession, highlighting the potential risks and benefits for those who actively engage on platforms like LinkedIn.

Exploring 8 Business Analytics Data Collection Methods

In the rapidly evolving landscape of business, data is the key to informed decision-making. Business analytics, the systematic computational data analysis, plays a pivotal role in providing valuable insights that drive strategic choices. To harness the power of analytics, businesses employ various data collection methods. Below, we covered eight essential business analytics data collection techniques, shedding light on how these methods gather the raw material that fuels intelligent business strategies.

The Role of Social Media in SEO: Integrating Social Signals for Better Rankings

In today's digital landscape, the relationship between social media and search engine optimization (SEO) has become increasingly intertwined. Social media platforms have evolved into powerful channels for content promotion and engagement, and search engines have recognized the significance of social signals in determining website rankings. In this guest article, we will explore the crucial role of social media in SEO and discuss effective strategies in digital content managment to integrate social signals for better search engine rankings.