Research shows that 91.4% of internet users watch video online each week and 84% of marketers report that video has helped generate leads. This makes it more important than ever for businesses to find and utilize the right tools for storing, organizing, and sharing video content. Video hosting software tools are specifically designed to help you manage your video content, upload them to your site, and quickly distribute them online.
Twitter is a social media platform for professionals. Its use of limited characters helps followers to stick to the message. It is also a platform for brands to engage their customers and publicize their products easily. To achieve publicity and communication goals, you need analytical tools. The tools help you to understand how people are engaging with your handle. The tools also enable you to develop customized messages for each cluster of followers.
With the advancement of business advertisement through different social networks, the importance of Social Media Management (SMM) has risen sharply. Marketing through social media involves several aspects that work together to generate interest, bring leads, and close deals.
Social listening is where you monitor various social networks to gather insights about your business. You can also do this to know what people are saying about you and your competitors. That way, you would know how you can get ahead of the game. As such, you must be using the right social listening tools. That’s because these tools will make it easy for you to do some sleuthing about your target market and competitors.