Social listening is where you monitor various social networks to gather insights about your business. You can also do this to know what people are saying about you and your competitors. That way, you would know how you can get ahead of the game. As such, you must be using the right social listening tools. That’s because these tools will make it easy for you to do some sleuthing about your target market and competitors.

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It’s been a while since the digital era took off. But with the onset of the pandemic when businesses and industries had to move to online platforms, the need for it became extremely evident. Be it for marketing purposes or selling products and services, today, every business makes use of online channels, and understands the importance of a strong social media presence. But conducting extensive campaigns are tedious and can burn a hole through your wallet.