A revolution is underway as martech and adtech continue to converge around first-party data — and the revolution is happening on Snowflake. This seismic shift isn't a mere trend; it’s a game-changing transformation that will continue to shape the way that marketers and advertisers connect with consumers amid increasing privacy regulations, new identity frameworks and rising customer expectations.

Imagine having a powerful tool that revolutionizes how you communicate and do business with your customers. That’s precisely what Customer Relationship Management, or CRM, offers. It’s a category of software solutions combining data-driven technology to enhance customer interactions and improve business performance.

Marketing is like the complex blood system of the body. It has too many branches spreading into each and every area of the body. Some are thin, some are thick – but all are equally important for healthy functioning. Automation can help you cut down some of the work in this system and focus on those bigger, fatter arteries that supply blood directly to the heart of the business. It can help you run multiple campaigns at once and stay ahead of the competition.

The stage is set for a new era in marketing, and marketers have never had so much data and technology at their fingertips. But to deliver the ROI that enterprises require today, marketers must have a strategic mindset and fine-tune the tools, tactics and approaches in their marketing data stack. Snowflake is here to help marketers evolve and accelerate their marketing impact with our third annual Modern Marketing Data Stack report and global virtual event.

Gen AI has the potential to bring immense value for marketing use cases, from content creation to hyper-personalization to product insights, and many more. But if you’re struggling to scale and operationalize gen AI, you’re not alone. That’s where most enterprises struggle. To date, many companies are still in the excitement and exploitation phase of gen AI. Few have a number of initial pilots deployed and even fewer have simultaneous pilots and are building differentiating use cases.

Producing high-quality content on a consistent basis is no small feat. Even seasoned content teams struggle to handle the pressure of churning out work that resonates, converts and ranks (especially with Google’s slew of algorithm updates ). At companies with smaller in-house marketing teams without specialized content professionals? That pressure can feel…crushing.

Sam Kuehnle (VP of Marketing at Loxo) shares how to craft a marketing plan that aligns with, and contributes to, your company’s annual revenue target.

Traffic alone won’t make you sales. You need to understand and direct that traffic down your marketing funnel. But to do that, you need to first know what your traffic comprises of. You need to know who’s coming to you, where they are coming from, what they are doing, and when they are leaving you. A marketing analytics tool helps with just that.