Marketers everywhere are anxious about what fortune the cookieless future holds — but I think we should embrace what will be a refreshing change.

Imagine having a powerful tool that revolutionizes how you communicate and do business with your customers. That’s precisely what Customer Relationship Management, or CRM, offers. It’s a category of software solutions combining data-driven technology to enhance customer interactions and improve business performance.

Search Engine Optimization (SEO) has become a cornerstone of any successful online strategy, determining a website’s visibility and, consequently, its traffic and conversion rates.

Learn how the largest US independent performance marketing company manages nearly $3 billion in media spend for its clients.

Actionable marketing dashboards are a key to any marketing campaign. To get the most out of your campaign, it’s important to choose the marketing dashboard that will best fit your business goals. Read on to learn more about actionable marketing dashboards, what makes a good marketing dashboard, and discover 20 examples of marketing dashboards filled with valuable insights.

AI was the hot topic of 2023 and will continue to reign in 2024: ChatGPT first launched at the end of 2022 and became a massive hit in just a few months. Google released Bard shortly after, and then, new AI tools just kept popping up, prompting marketers to learn how to leverage them to become more efficient and productive.

Learn how Fivetran and Databricks work in unison to enable AI-powered upgrades to marketing ROI.

Did you know that according to a recent survey, 79% of web users say they won’t return to a website with poor performance?

Third-party cookies have long been the backbone of online advertising, providing valuable insights into user behavior and enabling targeted, personalized campaigns. However, privacy concerns and evolving regulations have led major browsers like Safari and Firefox to limit or eliminate third-party cookie tracking. The next major milestone is upon us as Google is now testing a cookieless experience for 1% of randomly assigned Chrome users.