If you’ve ever tried your hand at growth marketing, you know that it takes hard work and experimentation to get consistent results. Plus, you have to constantly adapt your strategy to account for changes in trends, technology, and your audience. This principle especially rings true for software-as-a-service (SaaS) companies, where the market changes quickly. As a SaaS marketer, you might be feeling the pressure of adapting to the latest market trends.

When major B2B providers realize that the cost of acquiring new clients is becoming prohibitively high, with much longer sales cycles, both mid-sized and large service providers have shifted their focus towards generating 70 to 85% of their annual revenues from existing accounts year after year. They ensure renewals of Statements of Work (SoWs) and secure a significant portion of new business from these accounts through account mining.

Customer data provides a treasure trove of insights into their behavior and preferences. Marketers must leverage this information to drive strategic decisions and optimize marketing campaigns. Analysts must consolidate fragmented data across various systems to use customer data effectively. With proper data integration and governance, marketers can effectively transform their data assets into insights that inform their decision-making.

Enjoy reading this blog post written by our experts or partners. If you want to see what Databox can do for you, click here. No matter what size your business is or what market you operate in, there’s one thing every business will confirm – marketing and sales during a downturn can be extremely challenging. But that doesn’t mean you should turn off the tap on marketing and sales until things get better.

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