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Marketing

Top five ways to use self-service analytics for demand generation marketing

As the Director of Demand Gen at ThoughtSpot, I’m responsible for optimizing our campaigns and every customer touchpoint. No biggie, right? I’m part of a lean marketing team at a high-growth company. We’re not in the business of generating leads – we’re about creating real demand for our products.

Rank Tracker - an Effective Tool for Keyword Research

Every SEO specialist is well aware that the focus is on two critical factors, such as getting quality backlinks as well as creating useful content. The success of published content depends on the quantity and quality of keywords. In this regard, experts conduct a thorough search for keywords. This work takes into account such factors as the frequency of use, competition, the amount of potential traffic attracted, and others.

MarketingIntelligence.io: Scaling data operations and saving clients 30% in marketing costs

Marketing Intelligence empowers companies to leverage their in-house data with advanced data-driven insights to transform and optimize marketing efforts towards scalable growth. We talked to Marek, a battle-proven data scientist and co-founder of Marketing Intelligence. Marek started his career as a solo data scientist in a marketing team, grew into the Head of Marketing, and decided to marry the two fields into the successful company we nowadays know as Marketing Intelligence.

Data governance in action: Beneva

Marketing based on the next best action requires effective data handling for success. For Canadian insurer, Beneva, however, silos were standing squarely in the way. With over three million customers and CA$13 billion in assets, Beneva is one of Canada’s largest financial institutions. They had over 75 years of product and customer data, but that data was isolated in various systems, databases, and customer portals.