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Marketing Success in the Age of AI Requires a Modern Marketing Data Stack

Data is essential to marketing. It’s how we know our audience and measure campaign outcomes. It shows us where to adjust a campaign on the fly, for even better results. But working with data is increasingly complex, and having the right stack of technologies is invaluable.


Mode + ThoughtSpot recognized as Leaders in Snowflake's 2023 Modern Marketing Data Stack awards

We’re thrilled to announce that both ThoughtSpot and Mode (acquired by ThoughtSpot in July 2023) have been recognized as Leaders in Snowflake's recent Modern Marketing Data Stack report! Given the ever-evolving landscape of modern data analytics products, organizations are looking to ThoughtSpot and Mode when seeking innovative solutions—helping them harness the power of their marketing data.


Snowflake's Annual Modern Marketing Data Stack Report: Being Named a "Leader in Integration and Modeling" is Just the Beginning

With marketing analytics now influencing more than half (53%) of marketing decisions, there’s finally some good data around using data in marketing. In fact, Gartner found that when analytics influences less than 50% of decisions, organizations find it challenging to prove the value of their marketing.


Advanced Marketing Analytics: Examples, Tools & Courses

Advanced marketing analytics help you simplify multitouch attribution, create tailored marketing campaigns, and maximize return on investment (ROI) across channels. It helps you seek patterns and insights to improve marketing performance. These days, you can’t do online marketing without advanced analytics. Moreover, you need the right tools and skills to make sense of data scattered across multiple apps.


Big Data In Marketing: 9 Examples & Use Cases

It appears as if the entire world (with you potentially being the lone exception) has caught the artificial intelligence bug and it's setting the marketing realm on fire. And the numbers back it up. A remarkable 80% of the big leagues - we’re talking Fortune 1000 here - are increasing their investments in big data and artificial intelligence this year.

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Top 10 Tools For Search Engine Marketing Success

Search engine marketing (SEM) forms the bedrock of businesses striving for visibility, customer engagement, and ultimate growth. With countless SEM tools saturating the market, it can be a daunting task for businesses to sift through and select the most effective ones. To simplify this process, this article will guide you through the top 10 SEM tools that are crucial to optimize your marketing efforts.