San Mateo, CA, USA
May 19, 2022   |  By Angus Klein
Customer advocacy is one of the Snowflake Support team’s most important roles. Working closely with customers around the world every day, we listen and learn to gain meaningful insights into Snowflake products, the ways our customers use those products, and the challenges they face. We feel a deep responsibility to take those insights and trends, analyze them, and drive positive change on behalf of Snowflake customers.
Apr 26, 2022   |  By Snowflake
The skyrocketing value of data has created a global supply and demand for data, data applications, and data services. This new data economy is powered by technologies that enable data access and sharing, including cloud platforms, exchanges, and marketplaces.
Apr 25, 2022   |  By Kent Graziano
Since I joined Snowflake, I have been asked multiple times what data warehouse modeling approach Snowflake best supports. Well, the cool thing is that Snowflake supports multiple data modeling approaches equally. Turns out we have a few customers who have existing data warehouses built using a particular approach known as the Data Vault modeling approach, and they have decided to move into Snowflake. So the conversation often goes like this.
Apr 18, 2022   |  By Snowflake
In March, Snowflake continued to enhance its capabilities around data programmability and data pipeline development, with the Snowpark API and stored procedures for Java now in public preview, schema detection now generally available, and the Snowflake SQL API generally available. In addition, Snowflake’s user interface, Snowsight, is generally available. Not to mention an expanded selection of new partners to choose from in Snowflake Data Marketplace.
Apr 18, 2022   |  By Curt Hopkins, Ready State
Once upon a time, the retail calendar centered itself on the Christmas season. Now, the retail surge is year-round. Not just the wave of traditional seasonal holidays from Valentine’s Day to the 4th of July, but also newer sales holidays, such as Cyber Monday, or even holidays created by some gigantic companies themselves, like Amazon’s Prime Day. Now, instead of a steady pace leading up to a frenzied December, retailers are in sprint mode all the time.
Apr 14, 2022   |  By Saurin Shah
We’re excited to announce the general availability of the unstructured data management functionality in Snowflake. We launched public preview of this functionality in September 2021, and since then we have seen adoption by customers across industries for a variety of use cases. These use cases include storing and securing call center recordings, securely sharing PDF documents in Snowflake Data Marketplace, storing medical images and extracting data from them, and many more.
Mar 28, 2022   |  By Snowflake
In 2022, retailers are still dealing with the lasting impacts of the global pandemic, including a decreased workforce, supply chain disruptions, and surging inflation. At the same time, now is the chance for a “long overdue great retail reset” that could promote stability and profitability, according to a recent Deloitte report.
Mar 24, 2022   |  By Andrew Straus
Today’s organizations want stronger alignment between the cost of SaaS solutions and the value derived from these products. As a result, many software companies are looking at adopting consumption-based pricing models as an alternative to subscription models. With consumption-based models, customers only pay for what they use, and usage is tied directly to the value customers derive. Of course, consumption means software companies don’t experience revenue until customers use the solution.
Mar 23, 2022   |  By Kevin Stumpf
We are excited to announce the integration of Tecton’s enterprise feature store and Feast, the popular open source feature store, with Snowflake. The integration, available in preview to all Snowflake customers on AWS, will enable data teams to securely and reliably store, process, and manage the complete lifecycle of machine learning (ML) features for production in Snowflake. Tecton allows data teams to define features as code using Python and SQL.
Mar 17, 2022   |  By Snowflake
A new study from McKinsey warns that profit pools in the healthcare industry are likely to be flat due to the ongoing effects of the COVID-19 pandemic. To combat this stagnancy, the study identifies a number of opportunities for innovation in the industry.
May 20, 2022   |  By Snowflake
In this episode of The Data Cloud Podcast, Jeff Buck, CEO, Robling and Graeme McVie, Managing Director of Data Science and Analytics, Logic Information Systems, discuss how to bridge industry silos, the future of data and retail, their take on current technology trends, and much more.
May 17, 2022   |  By Snowflake
Writing and sharing stored procedures in Snowflake just got easier with the general release of the new Snowflake Scripting feature. It’s a feature that saw wide adoption when it was in public preview, says Felipe Hoffa in this episode of “Snowflake Bytes,” which is understandable, he says, given how much less code you need when writing in SQL versus JavaScript. Check out the video to learn more..
May 16, 2022   |  By Snowflake
Data pipelines are the lifeblood of data-driven enterprises. From data ingestion to distributed processing, data engineering spans across many data infrastructure layers and encompasses complex development lifecycles. It is not trivial to build a successful data engineering practice.
May 12, 2022   |  By Snowflake
More than 300,000 software developers and organizations around the world have adopted’s DevOps Metrics Platform to improve their development processes and make individual developers more productive while making their work days more enjoyable. In this episode of “Powered by Snowflake,” Mason McLead, CTO at, chats with Snowflake’s Daniel Myers about how the platform works and the critical role that Snowflake plays in making it all possible.
May 10, 2022   |  By Snowflake
Teams working on data science initiatives are tasked with deriving new insights from massive amounts of data. To accomplish this, teams work with compute environments that require heavy operational overhead, which means most of their time is spent extracting and processing features for machine learning model training and inference. Pairing Snowflake’s near-unlimited access to data and elastic processing engine with the most popular programming languages can change that, so more time can be spent on model development.
May 9, 2022   |  By Snowflake
To be one of the most connected companies in the world, AT&T chose the Snowflake Data Cloud for their digital transformation and data democratization. With Snowflake, AT&T has a single source of truth of their data across the organization and through Snowflake data collaboration, AT&T's business partners can seamlessly access AT&T's data to improve their customer experience.
May 5, 2022   |  By Snowflake
Big B2C companies looking to better understand their customers and influence their behavior are turning to Piano’s analytics and activation platform to glean insights from captured data. In this episode of “Powered by Snowflake,” Daniel Myers chats with Piano CEO Trevor Kaufman how his company’s “digital experience cloud” takes behavioral data from customer website interactions from across the digital ecosystem and gives its clients the ability to run predictive analytics and create visualizations and reports that provide critical information about those customers' habits, interests, transactions, and more.
May 4, 2022   |  By Snowflake
Billie is among the fastest-growing financial services startups globally—providing German companies with flexible B2B “buy now, pay later” transactions. In this video, Igor Chtivelband, VP of Data, takes us on the Billie & Snowflake success journey, from migrating Billie's data warehouse to the Snowflake Data Cloud to better identify potentially fraudulent transactions.
May 3, 2022   |  By Snowflake
What’s an easy, low-cost way to batch stream data into Snowflake in near real-time? In this episode of Snowflake Bytes, Felipe Hoffa uses RSVP data from Meetup to demonstrate how you can use Google Cloud Pub/Sub and Snowpipe to do just that. Meetup publishes about 4 thousand RSVPs for events per hour that it can use to analyze what’s happening around the world. In the video, you’ll find a link to Hoffa’s blog post, which shares the code he used to create a lightweight pipeline to automatically ingest each of these files into Snowflake so that they can be queried.
Apr 28, 2022   |  By Snowflake
In today's livestream, Saurin Shah and Isaac Kunen talk about unstructured data support in Snowpark. Hosted by Felipe Hoffa and Dash Desai.
Dec 3, 2021   |  By Snowflake
There's never been a better time to be an entrepreneur looking for investment funding. Global venture capital activity grew mightily in the first half of 2021, and the trend appears to be continuing as we head into 2022. However, that doesn't mean building a new company is any easier. The same inherent resource and growth challenges exist, and venture capitalists still want to see value creation and strong indicators for future success before they invest.
Jul 10, 2020   |  By Snowflake
Many organizations struggle to share data internally across departments and externally with partners, vendors, suppliers, and customers. They use manual methods such as emailing spreadsheets or executing batch processes that require extracting, copying, moving, and reloading data. These methods are notorious for their lack of stability and security, and most importantly, for the fact that by the time data is ready for consumption, it has often become stale.
Jul 10, 2020   |  By Snowflake
Data scientists require massive amounts of data to build and train machine learning models. In the age of AI, fast and accurate access to data has become an important competitive differentiator, yet data management is commonly recognized as the most time-consuming aspect of the process. This white paper will help you identify the data requirements driving today's data science and ML initiatives and explain how you can satisfy those requirements with a cloud data platform that supports industry-leading tools.
Jul 1, 2020   |  By Snowflake
Most companies that build software have a strong DevOps culture and a mature tool chain in place to enable it. But for developers that need to embed a data platform into their applications to support data workloads, challenges emerge. DevOps for databases is much more complex than DevOps for code because database contain valuable data, while code is stateless. Instantly creating any number of isolated environments Reducing schema change frequency with variant data type
Jul 1, 2020   |  By Snowflake
DELIVER ALL YOUR DATA WORKLOADS WITH SNOWFLAKE Gartner predicts that 75% of all databases will be deployed or migrated to a cloud platform by 2022. But how does e a cloud data platform enable a long-term strategy for maximizing all of an organization's data assets? Snowflake's cloud data platform is a highly extensible, multi-region and multi-cloud platform that powers all types of data workloads. Specifically, Snowflake: To learn everything Snowflake offers today's, forward-looking organizations, download our white paper, Snowflake: One Cloud Data Platform for All Your Analytic Needs.
Jun 1, 2020   |  By Snowflake
Financial institutions are embracing cloud-based data technologies to improve their service and product offerings, streamline operations, and gain deeper customer insights. This ebook features success stories about the many ways financial services companies are leveraging Snowflake Cloud Data Platform to build a 360 degree view of customers, accelerate financial analysis with unlimited scale, and keep sensitive and regulated data secure.
Jun 1, 2020   |  By Snowflake
Companies are moving workloads to the cloud as they seek to improve speed, scale, and agility. Today's data warehouse managers want to boost analytics productivity, increase the ability to scale instantly, and ingest and support a diverse set of data without bottleneck delays. In this white paper, we explain how Snowflake delivers the speed, scale, and agility organizations need for data-driven decision-making.
May 1, 2020   |  By Snowflake
As companies have recognized the importance of unifying customer data to obtain business insights, customer data platforms that consolidate and activate known customer information have become ubiquitous. Customer data platforms enable marketers to segment and share customer profiles with marketing systems to personalize the content of email campaigns, digital ads, and other channels. In this ebook, we explore how marketers can launch and operate a customer data platform successfully, with a focus on how to.
May 1, 2020   |  By Snowflake
Read about Snowflake's comprehensive approach to protecting data and access to data.

Snowflake’s mission is to enable every organization to be data-driven. Our cloud-built data platform makes that possible by delivering instant elasticity, secure data sharing and per-second pricing, across multiple clouds. Snowflake combines the power of data warehousing, the flexibility of big data platforms and the elasticity of the cloud at a fraction of the cost of traditional solutions.

Conventional data platforms and big data solutions struggle to deliver on their fundamental purpose: to enable any user to work with any data, without limits on scale, performance or flexibility. Whether you’re a data analyst, data scientist, data engineer, or any other business or technology professional, you’ll get more from your data with Snowflake.

What Makes Snowflake Unique:

  • A Multi-Cluster Shared Data Architecture Across Any Cloud: Easily scale up and down any amount of computing power for any number of workloads or users and across any combination of clouds, while accessing the same, single copy of your data but only paying for the resources you use thanks to Snowflake’s per-second pricing.
  • Secure Data Sharing and Collaboration: Eliminate the cost and headache of static data sharing methods by easily sharing any amount of live structured and semi-structured data, without having to move data, whether it be across your enterprise, with customers and business partners, or to monetize your data.
  • One, Near-Zero Maintenance Platform Delivered as a Service: Choose any combination of infrastructure providers, enable your workloads where you want, rely on Snowflake to manage the data platform, and deploy across and between different clouds and regions to support business efficiencies and data sovereignty.

A Modern Data Platform Built For Any Cloud.