For years, companies have operated under the prevailing notion that AI is reserved only for the corporate giants — the ones with the resources to make it work for them. But as technology speeds forward, organizations of all sizes are realizing that generative AI isn’t just aspirational; it’s accessible and applicable now.

A revolution is underway as martech and adtech continue to converge around first-party data — and the revolution is happening on Snowflake. This seismic shift isn't a mere trend; it’s a game-changing transformation that will continue to shape the way that marketers and advertisers connect with consumers amid increasing privacy regulations, new identity frameworks and rising customer expectations.

Sports organizations have made major strides in recent years. Teams across the industry are transforming into data-driven organizations on the fan engagement, monetization and sports operations sides of the business. This trend is perfectly timed with the AI hype cycle. AI is proving that it’s here to stay. While 2023 brought panic and wonder, and 2024 saw widespread experimentation, 2025 will be the year sports teams get serious about AI's applications.

Snowflake leaders offer insight on AI, open source and cybersecurity development — and the fundamental leadership skills required — in the years ahead. As we come to the end of a calendar year, it’s natural to contemplate what the new year will hold for us. It’s an understatement to say that the future is very hard to predict, but it’s possible to both prepare for the likeliest outcomes and stay ready to adapt to the unexpected.

AI is proving that it’s here to stay. While 2023 brought panic and wonder, and 2024 saw widespread experimentation, 2025 will be the year that financial services enterprises get serious about AI's applications. But it’s complicated: AI proofs of concept are graduating from the sandbox to production, just as some of AI’s biggest cheerleaders are turning a bit dour.