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Snowflake

Your Enterprise Data Needs an Agent

Snowflake is expanding its AI capabilities with the public preview of Cortex Agents, to help retrieve data insights by orchestrating across structured and unstructured datasets. Cortex Agents streamlines agentic application data access and orchestration for more reliable AI-driven decisions by building on top of enhancements to our Cortex AI retrieval services.

The AI Tipping Point: What Advertising, Media and Entertainment Leaders Need to Know for 2025

AI is proving that it’s here to stay. While 2023 brought wonder and 2024 saw widespread experimentation, 2025 will be the year that the advertising, media and entertainment industry gets serious about AI's applications. But it’s complicated: AI proofs of concept are graduating from the sandbox to production, just as some of AI’s biggest cheerleaders are turning a bit dour.

The Power of Trust: A Winning Privacy Strategy for Marketers

We’ve all experienced those moments as consumers — receiving an offer for something irrelevant or being addressed by the wrong name. For years now, I’ve received promotional emails and postcards from a global automotive brand addressed to someone named “Leighann Drake.” Neither I nor anyone in my family goes by that name, nor do we own a vehicle from that brand.

AI Regulation: More an Adoption Accelerator Than a Brake

The emergence and growing adoption of generative AI and the agreement to and implementation of the EU AI Act uncannily coincided. These two factors have catalyzed an AI renaissance within many enterprises. Yes, companies were already applying AI here and there across their organizations — but responding to the impact of these two exogenous forces required a whole new way of thinking and doing. All of a sudden, all eyes were on AI.

Snow Report: What's Happening At Snowflake In February

This month's edition of the Snow Report features insights from venture capitalists on starting an AI business in 2025. It also includes new product announcements, such as the integration of Anthropic's Claude 3.5 Sonnet into Cortex AI, as well customer stories, technical tips, and info on upcoming events.

The AI Tipping Point: What Healthcare and Life Sciences Leaders Need to Know for 2025

AI is proving that it’s here to stay. While 2023 brought wonder and 2024 saw widespread experimentation, 2025 will be the year that healthcare and life sciences get serious about AI's applications. But it’s complicated: AI proofs of concept are graduating from the sandbox to production, just as some of AI’s biggest cheerleaders are turning a bit dour.

Gen AI in Action: Customers Use Cortex AI to Save Time and Personalize Customer Experiences

For years, companies have operated under the prevailing notion that AI is reserved only for the corporate giants — the ones with the resources to make it work for them. But as technology speeds forward, organizations of all sizes are realizing that generative AI isn’t just aspirational; it’s accessible and applicable now.

Continuously Improving Developer Productivity at Snowflake

People often ask me, “Why did you join Snowflake, and why did you choose to work on developer productivity?” I joined Snowflake to learn from world-class engineers and be part of the highly collaborative culture. These have been the secret sauce to Snowflake’s rocket-ship growth. Snowflake was embarking on a remarkable transformation of developer productivity, and I had to jump on the rocket ship as it was taking off!

The AI Tipping Point: What Retail Leaders Need to Know for 2025

AI is here to stay. While 2023 brought wonder and 2024 ushered in widespread experimentation, 2025 will mark the year that retailers get serious about AI's real-world applications. But it’s complicated: AI proofs of concept are graduating from the sandbox to production even as major AI innovators face competition from newer upstarts. At this point, the pace of AI evolution is outstripping the news cycle.

Turning AI Ambitions into ROI: Overcome Data Challenges with Snowflake Partners

Generative AI’s potential to drive innovation, improve efficiency and create competitive advantages is enormous. However, the ability to fully realize the benefits of generative AI hinges on one crucial factor: data strategy. “Data Strategies for AI Leaders,” a report co-written by MIT and Snowflake, underscores how organizations must invest in robust data foundations to succeed in the AI era.