Systems | Development | Analytics | API | Testing

Snowflake

What's New: Supercharge Users With The Snowflake Horizon Catalog

To accelerate development, organizations need to supercharge more users to immediately discover and collaborate on relevant data, apps, and models. At the same time, organizations must ensure the platform they work on is secure and that the right people have the right access. Protecting sensitive and/or Personally Identifiable Information (PII) is critical. The Snowflake Horizon Catalog provides built-in governance and discovery for the AI Data Cloud to make all of this easy.

What's New: New Apache Iceberg Features Ease the Pain Of Managing Your Data Lake

Are you struggling with the challenges of managing your data lake as you strive to address issues ranging from security headaches to troubleshooting complex pipelines? This BUILD 2024 session addresses those challenges with a look at how Snowflake makes it easier to onboard Apache Iceberg into your data lake. The session dives into new features that simplify security, streamline data ingestion and transformation, and enhance integration with your existing tools. You’ll also see how Snowflake provides enterprise-grade redundancy to the data lakehouse architecture, making it easier for teams to work together globally.

BUILD 2024 Opening Keynote: Building In The AI Data Cloud

Watch Snowflake CEO Sridhar Ramaswamy and Christian Kleinerman, EVP of Product, on stage to kick off this year's BUILD Conference. They are also joined by and Dash Desai, Lead Developer Advocate, Sri Chintala, Senior Product Manager, and Polita Paulus, Principal Software Engineer, to showcase exciting new product capabilities in action through a series of demos. Join us to see the vision for the AI Data Cloud and how you can leverage it to innovate today.

Unmatched Collaboration for Data and AI Products: What's New from Snowflake

Getting different teams, business units and even companies to work together toward a common goal not only maximizes efficiency, but drives innovation. Effective collaboration on data and AI has never been more closely tied to success. At Snowflake, we’re removing the barriers that prevent productive cooperation while building the connections to make working together easier than ever.

Build Enterprise-Grade AI Faster with New Multimodal Support, Enhanced Observability and More

At Snowflake BUILD, we are introducing powerful new features designed to accelerate building and deploying generative AI applications on enterprise data, while helping you ensure trust and safety. These new tools streamline workflows, deliver insights at scale, and get AI apps into production quickly. Customers such as Skai have used these capabilities to bring their generative AI solution into production in just two days instead of months.

Snowflake Simplifies Data Architecture, Data Governance and Security to Accelerate Value Across All Workloads

It’s easy these days for an organization’s data infrastructure to begin looking like a maze, with an accumulation of point solutions here and there. While some businesses find ways to stitch together many tools with complex pipelines, wouldn’t it be better if you could remove some of the steps? What if you could streamline your efforts while still building an architecture that best fits your business and technology needs?

Trends and Takeaways from Banking and Payments' Biggest Event of the Year

This fall, thousands of leaders in the financial services industry gathered at the annual Money 20/20 conference to talk trends in payments, compliance, fraud reduction, treasury and transactions and more. Conversations centered on the theme of “Human x Machine,” and while AI was a focus, there were plenty of other insights around real-time data analytics, security considerations and customer strategies that are guiding the future of money.

Tools for the Next Era: The Modern Marketing Data Stack 2025

The stage is set for a new era in marketing, and marketers have never had so much data and technology at their fingertips. But to deliver the ROI that enterprises require today, marketers must have a strategic mindset and fine-tune the tools, tactics and approaches in their marketing data stack. Snowflake is here to help marketers evolve and accelerate their marketing impact with our third annual Modern Marketing Data Stack report and global virtual event.

From Creativity to Analytics: Gen AI's Future in Adtech and Martech

Adtech and martech companies are engaged in a fierce battle for audience attention. Customers are bombarded with thousands of ads and marketing messages every day, and the average attention span is plummeting, so it’s no wonder they tune out — or turn on ad blockers. But it’s not all doom and gloom. The global adtech market is expected to grow at a rate of 22.4% through 2030, and martech’s projected growth rate is 18.5% through 2032.