Every business has key customer behaviors it aims to drive — whether it's encouraging repeat purchases, promoting product upgrades or boosting add-on services. Yet, despite access to advanced marketing technology and rich customer profiles, most businesses still rely on broad, generalized lifecycle marketing campaigns that fail to engage with customers.

Energy, the driver of the global economy, is undergoing one of the largest secular shifts of our time, propelled by hundreds of trillions of dollars in global investment in the next 25 years. This shift creates a tremendous opportunity for energy companies. And, at the heart of successfully navigating this change sit data and AI.

Uncertainty is the new norm for today’s brand advertisers and advertising agencies. Google has once again changed its stance on third-party cookies, keeping them for at least the time being. With the future of cookies still uncertain, many advertisers have already been preparing to use alternative targeting strategies, such as first-party data and contextual targeting.

At Snowflake, our product philosophy is centered on a single unified platform, and thus, a single core engine. To support all your workload needs with unmatched performance and efficiency, we continuously enhance and deliver performance improvements on this core engine. This approach allows you to benefit from enhanced performance effortlessly, without incurring additional costs or requiring migrations, upgrades or manual intervention.

Today, we are excited to announce the public preview of Snowflake Cortex Analyst. Cortex Analyst, built using Meta’s Llama and Mistral models, is a fully managed service that provides a conversational interface to interact with structured data in Snowflake. It streamlines the development of intuitive, self-serve analytics applications for business users, while providing industry-leading accuracy.

In today's fast-paced world of media publishing, keeping up with technological advancements and changing consumer preferences is no easy task. Tight budgets, fierce competition and evolving audience behaviors add to the pressure, creating what's often termed the "content crash" — a saturation of content that makes it hard for publishers to stand out. But amidst these challenges, there's a beacon of hope: generative AI.