Systems | Development | Analytics | API | Testing

May 2020

Snowflake Service Account Security: (Part 1)

This blog post series will put you in the mind of a defender. In cybersecurity, being a good defender means thinking like an attacker. Part 1 of this blog will focus on understanding why service accounts are excellent targets in the mind of the bad guys, and the threats and attacks a bad guy may use. In Part 2, we’ll lay out how to mitigate the threats and defend against these attacks using the tools Snowflake Cloud Data Platform gives you.

5 Tips for Implementing a Customer Data Platform

As companies have recognized the importance of unifying customer data to obtain business insights, customer data platforms that consolidate and activate known customer information have become ubiquitous. Customer data platforms enable marketers to segment and share customer profiles with marketing systems to personalize the content of email campaigns, digital ads, and other channels. In this ebook, we explore how marketers can launch and operate a customer data platform successfully, with a focus on how to.