The 2020 Marketing LUMAscape showcases more than 8,000 tools marketers can use to generate leads, drive brand awareness, and measure all their marketing efforts. But with all those tools, comes a lot of disparate and siloed data. How do you bring them all together in a consistent, reliable, and fast way to understand your ROI, determine attribution, and see which of your marketing efforts are working?

Virtually every marketing organization is taking steps to become more data-driven, but there are considerable gaps between vision and reality. According to a 2018 Salesforce report, only 47% of marketers have a completely unified view of customer data sources. Meanwhile, customer data complexity is only increasing. According to Salesforce’s 2020 “State of Marketing” study, the median number of data sources leveraged by marketers is projected to jump by 50% between 2019 and 2021.

Enterprises are reaching strides in Marketing, but are these companies reaping the rewards of unified data analysis?

Nowadays, having no strong internet presence means people not knowing about your brand. Fortunately, there are numerous online business tools available, which could help you set up and manage your website. From the design, website development to social media and everything in between managing your online presence is paramount. Having an internet presence means reinforcing your brand, boosting your marketing endeavor, and most of all help connect with customers.

Advanced marketing analytics can improve campaign relevance, increase customer lifetime value, accelerate insights, reduce acquisition costs, and drive ROI. But moving to advanced analytics requires a thoughtful investment in the right infrastructure for storing, tracking, and analyzing customer data, which can be daunting to companies that only have basic analytics capabilities.

With this click-bait title and an answer as short as “more leads, better leads and cheaper leads”, I could wrap this article up in one sentence. Yet, even though that answer would not be very far from the truth for many startups, there is a lot more to it. Marketing is all about measurable results. The days when you could buy a billboard next to a football field without asking a few critical ROI questions are long gone.

You can evaluate the effectiveness of an advertising campaign as a whole. But in order to optimize it on an ongoing basis and get the most out of its budget, you need detailed data on the effectiveness of individual channels, creations, and locations. This is what UTM tags (or UTM codes) are for – parameters added to the landing page URL that don’t affect its display but allow the analytical package (e.g. Google Analytics) to record additional information about traffic sources.