Nowadays, having no strong internet presence means people not knowing about your brand. Fortunately, there are numerous online business tools available, which could help you set up and manage your website. From the design, website development to social media and everything in between managing your online presence is paramount. Having an internet presence means reinforcing your brand, boosting your marketing endeavor, and most of all help connect with customers.

Advanced marketing analytics can improve campaign relevance, increase customer lifetime value, accelerate insights, reduce acquisition costs, and drive ROI. But moving to advanced analytics requires a thoughtful investment in the right infrastructure for storing, tracking, and analyzing customer data, which can be daunting to companies that only have basic analytics capabilities.

With this click-bait title and an answer as short as “more leads, better leads and cheaper leads”, I could wrap this article up in one sentence. Yet, even though that answer would not be very far from the truth for many startups, there is a lot more to it. Marketing is all about measurable results. The days when you could buy a billboard next to a football field without asking a few critical ROI questions are long gone.

You can evaluate the effectiveness of an advertising campaign as a whole. But in order to optimize it on an ongoing basis and get the most out of its budget, you need detailed data on the effectiveness of individual channels, creations, and locations. This is what UTM tags (or UTM codes) are for – parameters added to the landing page URL that don’t affect its display but allow the analytical package (e.g. Google Analytics) to record additional information about traffic sources.

Just as we are moving into more diverse entrepreneurial ideas, there is a massive revolution in executing the plans rightly. The advent of technology has not only brought solutions to revamp physical businesses but also introduced to avenues that are highly optimized and efficient in every sense. Many global sellers are always in the hunt of top B2B marketplace that offers a variety of features and services to help them grow faster.

Creating content for your website is like decorating the interior of your new house, if you don’t get it right, you would have your visitors dissatisfied and see them leave! Whether it is business or life, time is of the essence and the biggest currency in modern times. So, how can you create unique content, coping up with your busy schedule and other projects? It is quite simple, and you can go mobile! How?