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Help your team develop the appropriate skills to win in the age of data-driven marketing.

Marketing analytics enables personalization, but what other benefits does it offer — and how relevant are they to your department?

Data science and big data are essential in today’s world of marketing. You’ve probably already seen multiple instances of both being used for advertising and sales purposes, but you may not realize just how useful they are. If you own a business, you need to know how to use data for your own marketing programs.

Adopting a cloud-based data warehouse is your shortcut to superior marketing analytics and a 360-degree view of your customers.

Event management is at the heart of the trend of virtual events. Whether it is online trade shows, webinars, or live-streamed conferences & performances, everything is possible nowadays thanks to the latest technology. However, for hosting a successful virtual event, you need to opt for the right tech tools. With the help of these tools, you can drive registrations and engagement and run the event without any hassle.

Personalization enables marketers to send hypertargeted content and offers that are more likely to drive purchases and cultivate brand loyalty. Research by Accenture from 2018 shows that 91% of consumers are more likely to shop with companies that provide relevant offers and recommendations. Though personalization helps marketers optimize ad spend and drive improvements in customer lifetime value, basket size, and retention, it’s still untenable at scale in many organizations.

Centralize all your company’s growth marketing channels’ data into one place for easy analysis.

Powered by advances in machine learning, marketing analytics delivers more bottom-line impact with each passing year. It enables organizations to improve the targeting of ads and other content, optimize their ad spend through advanced marketing attribution, increase customer lifetime value, reduce churn, and more. While technology is making granular targeting and measurement possible, marketers are also doubling down on measures to ensure consumer privacy and data governance in their initiatives.

The 2020 Marketing LUMAscape showcases more than 8,000 tools marketers can use to generate leads, drive brand awareness, and measure all their marketing efforts. But with all those tools, comes a lot of disparate and siloed data. How do you bring them all together in a consistent, reliable, and fast way to understand your ROI, determine attribution, and see which of your marketing efforts are working?