Systems | Development | Analytics | API | Testing

Marketing

How to get started with ThoughtSpot for Marketing

The job of a modern marketer never stops. In today’s always-on, digital world you can spend forever tinkering with taglines and targeting and still never get to the bottom of why some campaigns perform while others don’t. Is your messaging personalized enough? Are you utilizing the right channels? Are you allocating your budget correctly? To dig into these insights you need data.

The Ultimate Guide to Choosing the Best Marketing Automation Software

Marketing automation is a critical component of any successful business. It allows you to automate your marketing efforts and streamline how you manage your campaigns from start to finish. But choosing the right software can be tricky, with so many options available on the market today. This article will explore different types of marketing automation solutions and highlight what features make them unique and their pros and cons.

Anodot & Rivery Team Up for Streamlined Monitoring of Marketing Campaigns

We’re excited to announce that we’ve teamed up with Rivery to offer our data pipeline and monitoring solutions in one. Our one-click Data Kits streamline the analytics process, saving teams valuable time so they can act on business incidents fast. To kick things off, we’re releasing the Anodot Marketing Analytics Monitoring Kit. Now you can start tracking your marketing campaigns instantly, and make the moves that will make the most of your ad spend.

10 Best Influencer Tools to Amplify Your Brand Presence

As of 2021, Influencer Marketing is a $13.8 billion industry. So, managing influencers efficiently is not just a matter of being organized, but also about getting the best possible returns on your investment. Considering this, it is important to be equipped with the right tools that can help you manage multiple influencer campaigns seamlessly. Here in this article, we have rounded up ten such influencer marketing tools that can make your job easier.

Top 3 Ways to Automate Your Marketing Data Collection

Marketing data collection is important in order to improve your marketing ROI. Marketing data fuels marketing and plays a critical role in the success of your business. Not only does it help you identify opportunities, but it can also provide insights into your customers that allow you to create marketing campaigns that are more personalized and relevant. Unfortunately, it's time-consuming to collect this data manually.