Learn how marketing experts are leveraging cross-channel marketing and how you can make it work for your business too.

As of 2021, Influencer Marketing is a $13.8 billion industry. So, managing influencers efficiently is not just a matter of being organized, but also about getting the best possible returns on your investment. Considering this, it is important to be equipped with the right tools that can help you manage multiple influencer campaigns seamlessly. Here in this article, we have rounded up ten such influencer marketing tools that can make your job easier.

Marketing data collection is important in order to improve your marketing ROI. Marketing data fuels marketing and plays a critical role in the success of your business. Not only does it help you identify opportunities, but it can also provide insights into your customers that allow you to create marketing campaigns that are more personalized and relevant. Unfortunately, it's time-consuming to collect this data manually.

What is marketing analytics? Learn why it’s important to measure and optimize your marketing activities, and how to get started.

Marketing leaders often hold partners at an arm’s length. They think the complexity and hassle of creating close business relationships with partners will outweigh the value gained. But by treating partner marketing as a secondary program, marketing organizations are missing out on an invaluable opportunity. Companies with mature partner programs grow revenue almost twice as fast as other companies, according to Forrester.

What are search query reports? How often should you do them? Here’s a comprehensive guide on refining your PPC campaigns with search query reports.

Learn how 29 companies are using OKRs for company and department goal-setting and accountability.

Figuring out how to maximize profits for your agency? We asked 26 professionals about their strategies for managing their revenue streams.

When your marketing team manages a myriad of social media platforms (from Facebook to TikTok), it is hard to keep an eye on the ROI of your marketing efforts. Each platform comes with its own set of dashboards that provide marketing analytics. But the trends and insights from those dashboards are limited to each specific platform. Knowing how you performed on Google Ads tells you very little whether you should increase your Facebook advertising expenditures.

Blogs have become an essential part of a business’s content marketing strategy. But they can get tedious and time-consuming. Whether you’re looking to improve your blog strategy or find efficient ways of churning out more posts, we’ve got the best tools for bloggers like you.