Over the past two decades, marketers have faced an uphill battle in trying to turn marketing into a fully data-driven discipline. Our challenge is not that we don’t have enough data but that data has been difficult to access and use. Marketing, sales, and product data is scattered across different systems, and we can’t get a complete picture of what is going on in our businesses.

One of the viable options to earn money working from home and without having to spend a lot of money to start your own business is affiliate marketing. Becoming an affiliate marketer in 2021 is very easy and all you need is passion and dedication to promoting products and services that you are familiar with, have some experience, or simply are interested in promoting. Affiliate marketing also allows you to run your own business with a small upfront investment and all while working from home.

Help your team develop the appropriate skills to win in the age of data-driven marketing.

Marketing analytics enables personalization, but what other benefits does it offer — and how relevant are they to your department?

Data science and big data are essential in today’s world of marketing. You’ve probably already seen multiple instances of both being used for advertising and sales purposes, but you may not realize just how useful they are. If you own a business, you need to know how to use data for your own marketing programs.

Adopting a cloud-based data warehouse is your shortcut to superior marketing analytics and a 360-degree view of your customers.