It's a week after Black Friday, and the results are in! While online spending didn't break a new record this year, it still totaled a massive $8.9 billion, making Black Friday one of the biggest sales days ever for digital merchants. Online sales were even healthier on Cyber Monday, totaling $10.7 billion. But how did paid marketing contribute to all those holiday shopping season sales? Some e-commerce retailers struggle to measure the effectiveness of their paid campaigns.

In order to optimize results, marketing professionals inside high-performing organizations are embracing new technology, tools and data more than ever before. The technological innovations in the martech domain are booming globally and helping digital marketers achieve their digital campaign and lead-generation goals.

In order to optimize results, marketing professionals inside high-performing organizations are embracing new technology, tools and data more than ever before. The technological innovations in the martech domain are booming globally and helping digital marketers achieve their digital campaign and lead-generation goals.

Not sure how to write a comprehensive market research report? Here is everything you need to know, including free templates to get started.

It’s essential for agency leaders to know how to measure profitability for their businesses. Learn how from 38 experts.

The job of a modern marketer never stops. In today’s always-on, digital world you can spend forever tinkering with taglines and targeting and still never get to the bottom of why some campaigns perform while others don’t. Is your messaging personalized enough? Are you utilizing the right channels? Are you allocating your budget correctly? To dig into these insights you need data.

Not sure how to use customer data to improve your marketing? Check out these 7 tips coming straight from the pros.

From setting benchmarks and projections to running a cohort analysis, 30 professionals reveal their best practices.

Marketing automation is a critical component of any successful business. It allows you to automate your marketing efforts and streamline how you manage your campaigns from start to finish. But choosing the right software can be tricky, with so many options available on the market today. This article will explore different types of marketing automation solutions and highlight what features make them unique and their pros and cons.

We’re excited to announce that we’ve teamed up with Rivery to offer our data pipeline and monitoring solutions in one. Our one-click Data Kits streamline the analytics process, saving teams valuable time so they can act on business incidents fast. To kick things off, we’re releasing the Anodot Marketing Analytics Monitoring Kit. Now you can start tracking your marketing campaigns instantly, and make the moves that will make the most of your ad spend.