Here’s a hands-on guide for creating your own marketing strategy report. Plus, 5 free-to-download dashboard templates for marketing reporting.

At present, every small and medium enterprise around the world has a digital presence.

Struggling with a content marketing report? This article covers everything you need to know, including free templates that will get you on the right track.

If your company is struggling with lackluster sales or poor reception to marketing campaigns, data-driven personalization could be the answer.

Nextiny combines data from Wistia and HubSpot and visualizes it in Databox in order to prove ROI to prospects and close more deals.

From breaking down silos and establishing weekly stand-ups to refining messaging and improving lead nurturing processes, here is how to get sales and marketing aligned.

Marketing teams routinely struggle with monitoring the performance and cost of their ad campaigns. Now, they have a solution that can be as easy as just a few clicks. We recently joined our partners at Rivery for a webinar demonstrating the new Anodot Markering Analytics Monitoring Kit. The kit allows users to track marketing campaigns in real-time and take the action needed to make the most of ad spend.

Just starting your e-commerce business, crossing your fingers, and hoping for the best is not enough.

It's a week after Black Friday, and the results are in! While online spending didn't break a new record this year, it still totaled a massive $8.9 billion, making Black Friday one of the biggest sales days ever for digital merchants. Online sales were even healthier on Cyber Monday, totaling $10.7 billion. But how did paid marketing contribute to all those holiday shopping season sales? Some e-commerce retailers struggle to measure the effectiveness of their paid campaigns.

In order to optimize results, marketing professionals inside high-performing organizations are embracing new technology, tools and data more than ever before. The technological innovations in the martech domain are booming globally and helping digital marketers achieve their digital campaign and lead-generation goals.