2/5 My tidiest marketing table was the output of 28 functions
Part 1 ended with a question for anyone running an internal app: which sources does its most important output depend on? I thought I knew the answer for our marketing dashboard. On 9 August 2026 I found out I did not. Two months later, all 14 of our marketing sources land in one place, and the numbers we act on have changed. The full before-and-after list is in the second tab of the data map further down.