Systems | Development | Analytics | API | Testing

Advanced marketing analytics help you simplify multitouch attribution, create tailored marketing campaigns, and maximize return on investment (ROI) across channels. It helps you seek patterns and insights to improve marketing performance. These days, you can’t do online marketing without advanced analytics. Moreover, you need the right tools and skills to make sense of data scattered across multiple apps.

Ever had your live app crash after a new update, forcing you to spend your weekends fixing it? Let us guess, an enthusiastic developer introduced a change without testing it thoroughly. But it’s not just app development that can go rogue. Whether it's last-minute changes to client reports, tweaks to your marketing campaign, or any other update in a live setting, unexpected problems can crop up.

How can you create effective marketing strategies if you don’t have timely and accurate data to inform your decisions? Enter ETL - the solution for getting the right data at the right time.

It appears as if the entire world (with you potentially being the lone exception) has caught the artificial intelligence bug and it's setting the marketing realm on fire. And the numbers back it up. A remarkable 80% of the big leagues - we’re talking Fortune 1000 here - are increasing their investments in big data and artificial intelligence this year.

The moment has come! G2 honored Keboola with 18 badges, including 'Leader' and 'Easiest To Use,' in different data management categories in their Summer 2023 Grid report. We're humbled to once again be recognized as leaders in these domains. As we bask in the spotlight, we’re thrilled to see the respect and recognition our product has garnered.

Whether you’re working on a new data science algorithm or building a data analytics dashboard, you’ll need a data orchestration tool to prepare the datasets. But how to pick the right data orchestration tool for your organization?

Should you migrate your big data workflows from Spark to Snowpark? Are you wondering what all the fuss is about? You’ve come to the right place. In this article, Snowpark and Spark go head-to-head as we compare their crucial features. We’ll discuss the tradeoffs between the two tools, backing our claims with evidence from a benchmarking analysis. Discover the best tool based on.

We're excited to announce that Keboola has been honored with the "Powered By Snowflake" award at Snowflake’s prestigious Third Annual Data Drivers Awards for the EMEA region. The Data Drivers Awards is an annual celebration hosted by Snowflake, the trailblazing Data Cloud company. The awards honor pioneering organizations and individuals from the EMEA region who push the boundaries of what's possible with the Data Cloud, driving transformative changes across industries.

We're buzzing with excitement as we unveil two killer features that are bound to improve your data operations:‍

Are you a data scientist or data engineer looking to improve your data operations and workflows? Look no further than Snowpark! Our team at Keboola has conducted comprehensive benchmark tests pitting Snowpark against Spark, a traditional data processing engine. Our findings? Snowpark outperforms Spark in both speed and cost for most data engineering and machine learning tasks. ‍ Inside, you’ll find: ‍ Unlock the full potential of your data.