As a cloud service provider, observability is a critical subject as it's strongly related to the availability of the services running on the platform. We need to understand everything that is happening on our platform to troubleshoot errors as fast as possible and improve performance issues. A year ago, while the platform was still in private beta, we faced a tough reliability issue: users were facing random 500 errors when accessing their applications.

Today every company is a data company. And even with all the great new data systems and technologies, it’s people—data teams—who unlock the power of data to drive business value. But today’s data teams are getting bogged down. They’re struggling to keep pace with the increased volume, velocity, variety, complexity—and cost—of the modern data stack. That’s where Unravel DataOps observability comes in.

As organizations invest ever more heavily in modernizing their data stacks, data teams—the people who actually deliver the value of data to the business—are finding it increasingly difficult to manage the performance, cost, and quality of these complex systems. Data teams today find themselves in much the same boat as software teams were 10+ years ago. Software teams have dug themselves out the hole with DevOps best practices and tools—chief among them full-stack observability.

Ecommerce companies like yours collect and store data for analytical activities such as business intelligence (BI). However, many organizations don't know how to harness the power of data or improve the efficiency of analytics. Data observability solves the problems of the modern data infrastructure by helping you understand the current state or health of data in your Ecommerce enterprise.