AI Sales Forecasting: The Data Your CRM's AI Can't See
The pipeline is in the CRM. The forecast isn’t.
I recently watched the movie Air. I absolutely loved it. Note: if you don’t want spoilers, you may want to skip the next two paragraphs. Air is a story chronicling how Nike, the underdog in those days, steals Michael Jordan away from Adidas and Converse. With the cards stacked against Nike—they had a much smaller budget than their big-brand competitor, Adidas—it was conventionally assumed that Michael was better off signing with a more established brand.