Systems | Development | Analytics | API | Testing

Sales Leaders: Are you making decisions based on data, or just a "gut feeling"? If you want to move faster, you need to see this. James Smith, our SVP of EMEA, is demonstrating a hashtag#wowmoment that turns a vague intuition on SDR pipeline progression into a multi-million dollar revenue roadmap using Spotter.

Tired of inaccurate forecasts and one-size-fits-all coaching? Tory Ferrall from Databox shares how her team revamped their sales forecasting model to drive better results—using Databox to calculate real win rates based on actual deal stage performance. By tracking when deals enter each stage and analyzing their true conversion likelihood, the team identified gaps that HubSpot’s default probabilities missed. The result? More precise forecasting and deeper insights for rep-level coaching.

Want to know which marketing channels are driving your fastest and most valuable deals? In this video, Alex Lee, Sr. Business Analyst at Intellect, walks through a powerful HubSpot + Databox dashboard setup that maps sales velocity over time—tracing today's closed-won deals back to lead generation efforts from 60–90 days ago. By offsetting timelines for new leads, discovery calls, and closed deals, you’ll get a more accurate view of pipeline health and velocity. Plus, learn how segmenting by lead source uncovers which channels are producing your highest-converting leads the fastest.

Join Kelly Kohlleffel from Fivetran in this demonstration that moves and transforms raw Salesforce data into impactful sales metrics in the Databricks Data Intelligence Platform. Learn how to set up a Salesforce to Databricks connector with Fivetran’s fully automated and fully managed data movement platform. Then watch how the new dataset in Databricks is automatically transformed from the Databricks bronze layer to the gold layer—making it analytics-ready and data product-ready in minutes.