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The E-Commerce Purchase Funnel Explained

Our Five Key Points: If you're an online retailer, you've probably heard of the e-commerce purchase funnel. Some sales experts call it the conversion funnel or simply the sales funnel. It's a way of explaining your potential customer's journey, from their initial impulse to research a product to finally clicking the "buy" button.

Sales Compensation in a Consumption Pricing World

Today’s organizations want stronger alignment between the cost of SaaS solutions and the value derived from these products. As a result, many software companies are looking at adopting consumption-based pricing models as an alternative to subscription models. With consumption-based models, customers only pay for what they use, and usage is tied directly to the value customers derive. Of course, consumption means software companies don’t experience revenue until customers use the solution.

5 Ways to Increase E-Commerce Sales

According to Statista, global e-commerce sales were worth $4.9 trillion in 2021. With that figure set to increase by 50% over the next 4 years, ensuring customer loyalty is critical. A high repeat purchase rate is key to the success of any e-commerce business. Fortunately, it’s also one of the easiest metrics to track and improve upon.