Yellowfin is a global Business Intelligence (BI) and analytics suite of products, dedicated to solving real enterprise analytics challenges and helping business people understand not only what happened, but why. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin delivers the only enterprise analytics software suite that offers industry-leading automated analysis, storytelling, and collaboration.

The Yellowfin Analytics Suite consists of five components that can be used either individually or as part of an integrated solution. They are:

Yellowfin Data Prep – Users can connect to a range of data sources, such as relational databases, Hadoop, NoSQL, spreadsheets and Web APIs. Data is merged and transformed so it’s accessible by any analytics tool.

Yellowfin Data Discovery – With Yellowfin Data Discovery, users can analyse data using spreadsheets, database or web applications. The Assisted Insights feature uses machine-learning algorithms for automatic answers faster, which saves the headache of manually combing through the data. Insights can then be published and shared with Dashboards, Stories and Storyboards.

Yellowfin Dashboards – With Yellowfin Dashboards, users can track key performance indicators (KPIs) in real time. It also includes the Assisted Insights feature for finding faster answers. Yellowfin’s dashboards are slick, customisable and highly interactive, providing the perfect way to monitor your business at a glance. You can quickly apply filters, sub queries and use drill through, down-down or drill-anywhere to find the detail you need fast.

Yellowfin Signals – Yellowfin Signals applies machine-assisted automation to monitor live data continuously in the background. It looks beyond the dashboard, searching for anomalies and data outliers that indicate something is different. Its alerts are automated and delivered as changes happen. Yellowfin Signals keep business leaders informed and provide an early-warning system for analysts, helping them to deliver insights to the business, much faster.

Yellowfin Stories – Yellowfin Stories enable users to create compelling long-form analysis that provide context to the numbers. Within a blog-like format, users can add live or static reports, embed external media (such as images or videos), and write their narrative to explain the story within the data – and a create common and consistent understanding across the organisation. It is also the first-ever cross-vendor storytelling product that lets you easily embed reports from multiple dashboard vendors, to create fully formed stories. With Yellowfin Stories, businesses can create common and consistent understanding across the organisation.

In 2018, Yellowfin ranked in the Top 5 across all 15 Gartner Critical Capabilities for Analytics and Business Intelligence Platforms and was scored a leader in ‘Embedded BI’ and ‘Operational BI’ in the BI Survey from BARC. More than 27,000 organisations, and more than three million end-users across 75 different countries use Yellowfin every day to get to the why faster.

Yellowfin is available directly and through more than 300 partners worldwide. It is also very popular with software vendors, who embed Yellowfin in their software.