The launch of Signals has been a complete game-changer for us this year. Yellowfin is doing something completely unique in the marketplace and we’re winning some great deals because of it. Signals is an automated data discovery product that delivers alerts to users about critical changes in their business. It’s not about dashboards - this is a completely different way of consuming analytics.

As an innovative company, Yellowfin is focused on delivering new products to market, not just incrementally improving what we have. If you're a software company looking to build your own innovation strategy, there are some things that you need to do, and a few you shouldn’t, to make sure you're successful. The first thing you shouldn’t do is look at your competitors. Many software companies have one great idea and then they stop.

I often get asked why Yellowfin is always the first to market with new products - it’s because of our innovation culture. Our innovation is something that we’ve even been recognized for by BARC and Gartner. Here are three things that we do to create a culture of innovation that enables us to live and breathe new ideas.

There's an incredible amount of hype about AI today. Consumer use cases like self-driving cars and robotics have captured people’s imaginations and shown them that they can make a huge leap with innovation rather than an incremental change. That shift in thinking is exciting, but there’s also a lot of FOMO around AI that means businesses are just trying to tick a box rather than thinking more deeply about how they can use automation to improve their business.