One of the big standouts for me in the recent environment is just how much of a shock COVID-19 has been for organizations. This is because many have become complacent about their data over the past decade and they’re now exposed. As Warren Buffet said, "Only when the tide goes out do you discover who's been swimming naked." To deal with the current economic situation everyone now has to lift the lid on their organization.

It was three years ago, just after the Gartner Magic Quadrant (MQ) came out, that everything in customer success changed at Yellowfin. We had made it into the MQ again but we weren’t positioned where we believed we should be. We were a product-driven company that had been first to market for many of the functionalities that have since become expected in what BI vendors offer today.

Our Head of Product Design and Creative Director, Tony Prysten, has worked in brand, design and advertising roles over the course of his career. Bringing his wealth of experience to Yellowfin, he now shapes the creative and UX experience of our product. Here he shares his thoughts on how design flexibility improves the dashboard experience.