The government's COVID-19 response is a good example of failed leadership from a data perspective. While government officials have access to a huge amount of data to help them make decisions they’ve fundamentally failed to use it to take people on a journey. There’s a huge lesson that businesses can learn from this on how to use data to change behaviors. What we’ve seen is governments responding to the outbreak at a very simplistic level.

One of the most interesting developments coming out of the current COVID-19 crisis is that people are looking at and interpreting data like never before. People that have never expressed an interest in data are now thinking about data and trying to understand what it means for them. There is a lot that businesses can learn from this. With COVID-19, people are taking the time to look at highly complex data, distill it, and assess what it means for their own behavior and lives.

The world has turned upside down. You don’t need me to tell you that. And, thanks to weeks of working from home, a new way of working may be upon us when we flip back. Many are seeing this period as a pivotal time in changing the way many organisations will function. Business has seen first hand that it can run effectively with many of its people working remotely.