As a vendor of dashboards, I know it’s really important how people use them to effectively communicate their data to end-users. But I believe a well-designed dashboard is a rare thing.

People often ask me, what's the difference between Yellowfin and our competitors? The truth is I try not to look at what our competitors are doing. That’s because we focus on different end-users to our competitors.

We've received a lot of fantastic feedback from industry analysts about Yellowfin and where we're going as an organization. There are three in particular that have come out recently and made me really proud of what we’ve achieved.

We've got a brand new mobile application coming now out and lots of people have been asking me what’s in it. To be honest, it's much easier to tell you what's not in it - and that’s dashboards and reports. I can hear you saying, ‘How can an analytics vendor have a mobile app with no dashboards or reports?’ But the truth is no one really uses a mobile app to view dashboards or reports. It's the wrong format for looking at a clunky dashboard or detailed report.

The answer to creating an inclusive data culture is in your hands. At Yellowfin, we firmly believe that organisations are far more successful when all their people engage with data. And whilst this has always been the goal of organisations on their journey to being “data-led”, the reality is most are still a long way off. For this to happen, all decision makers need access to insights, in a way that they can understand, not just the data analysts.