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The stage is set for a new era in marketing, and marketers have never had so much data and technology at their fingertips. But to deliver the ROI that enterprises require today, marketers must have a strategic mindset and fine-tune the tools, tactics and approaches in their marketing data stack. Snowflake is here to help marketers evolve and accelerate their marketing impact with our third annual Modern Marketing Data Stack report and global virtual event.

Gen AI has the potential to bring immense value for marketing use cases, from content creation to hyper-personalization to product insights, and many more. But if you’re struggling to scale and operationalize gen AI, you’re not alone. That’s where most enterprises struggle. To date, many companies are still in the excitement and exploitation phase of gen AI. Few have a number of initial pilots deployed and even fewer have simultaneous pilots and are building differentiating use cases.

Producing high-quality content on a consistent basis is no small feat. Even seasoned content teams struggle to handle the pressure of churning out work that resonates, converts and ranks (especially with Google’s slew of algorithm updates ). At companies with smaller in-house marketing teams without specialized content professionals? That pressure can feel…crushing.

Sam Kuehnle (VP of Marketing at Loxo) shares how to craft a marketing plan that aligns with, and contributes to, your company’s annual revenue target.

Traffic alone won’t make you sales. You need to understand and direct that traffic down your marketing funnel. But to do that, you need to first know what your traffic comprises of. You need to know who’s coming to you, where they are coming from, what they are doing, and when they are leaving you. A marketing analytics tool helps with just that.

Digital marketing tools aren’t just a convenience—they’re a lifeline. It may sound intense, but without the right tech stack, your business risks falling into the shadows while competitors soar ahead. Think about it – the right tools don’t just improve productivity, but they also help you do more with less, freeing up time for strategy over stress.

Every business has key customer behaviors it aims to drive — whether it's encouraging repeat purchases, promoting product upgrades or boosting add-on services. Yet, despite access to advanced marketing technology and rich customer profiles, most businesses still rely on broad, generalized lifecycle marketing campaigns that fail to engage with customers.

How is content marketing changing in 2024? What SEO tactics are working right now? Which part of your strategy should you fine-tune? Staying ahead of the curve in content marketing and SEO has never been more difficult. With constant algorithm updates, AI getting better by the second, and the generative search release, many content marketers are left confused about what to do and who to listen to. But does this mean you should forget about spending time on content and SEO altogether? Well, not exactly.