Modern marketing teams often struggle to get the holistic picture across all their initiatives. We can (partially) blame the multiple and diverse marketing tools needed to get the job done. From Google Analytics to Hubspot, customer data lives in multiple silos. As a result, you and your team must juggle multiple spreadsheets that contain data from each marketing platform to get a complete understanding of performance.

Is website traffic a vanity metric or a valuable ROI driver? Explore 3 essential practices to measure traffic effectively.

Discover where your company stands with its SEO performance in comparison to the most relevant industry benchmarks.

Morningscore is a gamified SEO tool that improves your search engine optimization strategies. This tool improves website’s exposure, ranks, and general performance in search engine results by offering a wide range of tools and functions. Morningscore’s main objective is to give you in-depth information about the performance of your websites and assist you in identifying potential areas for development with fun.

What are the best metrics for measuring marketing productivity? Nearly 40 marketers weigh in with how they track and improve their marketing performance.

Discover how you stack up against industry benchmarks for Google Analytics 4, Google Search Console, and Google My Business metrics.

Data is essential to marketing. It’s how we know our audience and measure campaign outcomes. It shows us where to adjust a campaign on the fly, for even better results. But working with data is increasingly complex, and having the right stack of technologies is invaluable.

We’re thrilled to announce that both ThoughtSpot and Mode (acquired by ThoughtSpot in July 2023) have been recognized as Leaders in Snowflake's recent Modern Marketing Data Stack report! Given the ever-evolving landscape of modern data analytics products, organizations are looking to ThoughtSpot and Mode when seeking innovative solutions—helping them harness the power of their marketing data.

With marketing analytics now influencing more than half (53%) of marketing decisions, there’s finally some good data around using data in marketing. In fact, Gartner found that when analytics influences less than 50% of decisions, organizations find it challenging to prove the value of their marketing.