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Learn how the largest US independent performance marketing company manages nearly $3 billion in media spend for its clients.

Actionable marketing dashboards are a key to any marketing campaign. To get the most out of your campaign, it’s important to choose the marketing dashboard that will best fit your business goals. Read on to learn more about actionable marketing dashboards, what makes a good marketing dashboard, and discover 20 examples of marketing dashboards filled with valuable insights.

AI was the hot topic of 2023 and will continue to reign in 2024: ChatGPT first launched at the end of 2022 and became a massive hit in just a few months. Google released Bard shortly after, and then, new AI tools just kept popping up, prompting marketers to learn how to leverage them to become more efficient and productive.

Learn how Fivetran and Databricks work in unison to enable AI-powered upgrades to marketing ROI.

Third-party cookies have long been the backbone of online advertising, providing valuable insights into user behavior and enabling targeted, personalized campaigns. However, privacy concerns and evolving regulations have led major browsers like Safari and Firefox to limit or eliminate third-party cookie tracking. The next major milestone is upon us as Google is now testing a cookieless experience for 1% of randomly assigned Chrome users.

One example of a modern e-commerce marketing automation platform is Drip, which has different powerful features designed for businesses’ prosperity. In 2013, Drip came into existence and was later bought by Leadpages in 2016. It aims at making the marketing procedure for an internet shop simpler. It offers SMS message automation and streamlined email marketing campaigns for customer-centric individualization.

You need metrics to do your job well as a marketer but getting clear, meaningful metrics is a huge challenge. While digital advertisers and paid media professionals are on the hook to build ample sales pipeline and maximize return on ad spend (ROAS), they’re also expected to deliver personalized advertising content while navigating evolving privacy requirements and adhering to consumer expectations—all while extracting insights from siloed ad platforms.

Deliver faster marketing insights with governed data movement and democratization.

81% of marketers say content is a core business strategy. Yet, if you ask them how their content marketing strategy is working out, you will hear varying answers. Hmm, why is that? Well, the approaches in content marketing change so quickly that it’s hard to choose a perfect tactic. Even so, content is the best tool to boost your conversions and reach sustainable business growth. You may struggle to outrank the competitors in the market even though you are putting in their best efforts.

It is unbelievable how AI is changing our lives by automating some of the most tedious tasks. Thanks to the fast development of AI technologies, the content marketing industry is changing on a daily basis. Here are 7 AI-driven tools that will help you improve your content quality.