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Top 10 Marketing Analytics Software Tools in 2024

Traffic alone won’t make you sales. You need to understand and direct that traffic down your marketing funnel. But to do that, you need to first know what your traffic comprises of. You need to know who’s coming to you, where they are coming from, what they are doing, and when they are leaving you. A marketing analytics tool helps with just that.

14 Best KPI Dashboard Software Tools to Use in 2024

Having access to the right information at the right time isn’t just a luxury for modern businesses anymore—it’s a necessity. And that’s where KPI dashboard software comes into play. These powerful tools can transform raw data into clear insights, helping companies make informed decisions both quickly and effectively. But with so many options available, how do you choose the right one for your needs?

21 Essential Digital Marketing Tools for Growth in 2024 (Across 7 Categories)

Digital marketing tools aren’t just a convenience—they’re a lifeline. It may sound intense, but without the right tech stack, your business risks falling into the shadows while competitors soar ahead. Think about it – the right tools don’t just improve productivity, but they also help you do more with less, freeing up time for strategy over stress.

What Is a KPI Dashboard? Definition, Examples, Templates

Using KPI dashboards is the best way to keep track of your company’s performance. It gives you a clear picture (quite literally) of where your business stands and what you need to tweak to make things run smoothly. In this article, we’ll cover everything you need to know about KPI dashboards – different types of dashboards, their importance, how to build one, common mistakes, and best practices, and include examples that you can use right away.

The State of Content Marketing and SEO [Data from 140+ Companies]

How is content marketing changing in 2024? What SEO tactics are working right now? Which part of your strategy should you fine-tune? Staying ahead of the curve in content marketing and SEO has never been more difficult. With constant algorithm updates, AI getting better by the second, and the generative search release, many content marketers are left confused about what to do and who to listen to. But does this mean you should forget about spending time on content and SEO altogether? Well, not exactly.

How Does Website Age Impact Performance? Insights from 145+ Companies

What comes to mind when you think of an outdated website? Your answer will depend on how far back you’ve seen the internet, but it could range anywhere from glossy interfaces to the default blue, Times New Roman links. But even a few years of age could put your website behind the competition, even if it doesn’t look like MySpace or the first version of IMDB. Its audience and goals could outgrow its design, especially if you don’t make small changes often.

Forecast Performance | Databox 101 | Chapter 4.2

How many deals will you close next month? How many website sessions will you get? How many impressions will your social channels get? When you don’t know what your performance will be, it’s hard to set realistic goals, craft plans, or have the right team in place. Databox Forecasts helps you predict future performance so you can make more accurate plans now. In this video, you’ll learn: Bookmark this tab AND share the series with your entire company/team! Databox empowers everyone - leaders, managers, and individual contributors alike.

Metrics & Chill - Live Insights to Turn Data into Growth

Want to turn your data into growth? We are back with all-new Metric & Chill LIVE episodes hosted by Jeremiah Rizzo, Director of Product Marketing at Databox. What to Expect: Insightful talks with successful business leaders Actionable insights to improve performance Live shows where you can participate and ask questions Want to attend the LIVE show or get the episodes emailed to you? Sign up at databox.com/newsletter or subscribe to "Metrics & Chill" on your favorite podcast app.

When and Why Should SMEs Upgrade Their Email Service Provider (ESP)?

It seems that there’s an email service provider (ESP) for everyone these days, whatever your marketing goals or industry. But this wide range of options also makes it harder for small and medium businesses to upgrade to the right advanced option. Without an enterprise’s broad budget, you need to balance your marketing needs with your costs carefully. These factors also make it important to know when it’s worth switching to a more complex platform.

Effective Strategies for Managing a Hybrid Workplace in Saas Businesses

Offering remote working options to employees allows them to work globally and achieve a better work-life balance. For companies, this means tapping into the global talent pool and finding top candidates. Thus, hybrid workplaces, which combine office and remote work, are becoming increasingly popular. However, managing such environments comes with unique challenges. Leaders must use innovative approaches to maintain team cohesion, support well-being, and leverage technology for optimal productivity.