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From measuring brand awareness campaigns to customer loyalty, 30 marketers weigh in with what they learn analyzing direct traffic.

Learn how marketing experts analyze Google Analytics’ exit pages to optimize the conversion rates on their most important landing pages.

Want to track website users more accurately and understand buyer’s journey better? Learn how to do it with Google Analytics User-ID feature.

Mailshake is an email outreach and sales engagement platform. It integrates with your G-Suite or SMTP account, allowing you to run automated email outreach campaigns that convert cold prospects into warm leads and even customers. Mailshake is one of dozens of such platforms. However, each sales engagement platform usually has its own features, pros, and cons. In this article, we will take a closer look at Mailshake to see what it has to offer and how it is different from other platforms.

Learn how exit and bounce rate compare, when to study each metric, and how you can analyze both to improve your content strategy.

25 experts share 17 things that you can learn by analyzing Google Analytics’ popular pages including optimizing content for driving more conversions.

The aim of your website is obviously to get potential customers to engage with it as much as possible, and ultimately, make a purchase. But as we well know, it isn’t as simple as someone landing on your website and instantly converting. 9 times out of 10, there’s a whole sequence of actions that take place before a customer makes a purchase. The best thing?

What is an SEM report and how do you create one? Which KPIs do you need to include in it? Here’s everything you need to know.

Learn how to create a comprehensive web analytics report for your client or key stakeholders or get started immediately by downloading our free templates.

Developing a content strategy might seem like a full-time job. It can be a bit daunting to a small business owner who is just starting out. The good news is, you don’t have to spend several hours every day creating new content to post on your blog or social media accounts. There are simple ways to create a content marketing strategy that works best for your business needs. However, it starts with having the right set of digital tools.