The old saying, “SEO can make or break your website,” still holds true today.

Creating content that your readers will feel compelled to share on social media is crucial to reaching a wider audience. Nevertheless, content marketers can sometimes overlook the importance of this kind of organic exposure when putting together a strategy to gain visibility. This is mainly because sharing is out of their hands. No matter what tactics you use, you can never bank on a certain number of readers liking, tweeting, or posting a link to your latest article.

Around 2018, the acronym E-A-T started to float around the digital marketing community. But what exactly does it stand for?

The importance of an effective search engine optimization (SEO) strategy cannot be ignored today.