Fivetran: Retail's New Normal: Marketing Analytics for Real-Time Insights
Turning raw data into actionable insights has a direct correlation to overall financial success in retail. From trend forecasting and inventory control to marketing strategy and customer behavior, it can be argued that perhaps no industry relies more heavily on data.
For data-driven retailers, knowing customers better and personalizing outreach, forecasting demand, and understanding operations - and being able to act on these insights in real time- is a capability that can drive market share and revenue growth in a rapidly evolving environment post the introduction of COVID-19.
In this webinar, experts from Google Cloud, Fivetran, and Pandera Systems will discuss the new age of retail and the new marketing metrics your brand should care about to remain competitive.