Using Renter Data in Real Estate - with Michael Broder, RCKRBX | The Innovation Blueprint
In this episode of The Innovation Blueprint Podcast, we speak with Michael Broder, CEO of RCKRBX, a real estate SaaS platform focused on capturing and analyzing tenant preferences to support better decision-making across investment, development, leasing, and management. We discuss the value of forward-looking data in real estate, the technical considerations behind collecting and interpreting that data, and how AI is used to enhance operational efficiency and forecasting.