Testlio: Inside Paramount's Secret to Bulletproof Streaming Analytics

Advertisers and sponsors want more than great content. They need proof that their investment is paying off. And that starts with getting your analytics right. When tracking fails, the impact goes far beyond bad data. It creates legal risks, damages trust with key partners, and pulls teams into firefighting instead of building what comes next.

Yet testing analytics systems at scale is anything but simple. Every key event, impression, and environment must be validated under real-world conditions. It demands a strategic approach, one that Paramount has mastered.

Join us live on July 10, as Deepti Shoemaker, Paramount’s Director of Quality Engineering, sits down with Testlio’s CEO, Summer Weisberg, to share how her team scales analytics testing to protect advertiser trust, drive business growth, and deliver uninterrupted streaming experiences to over 79 million subscribers.

You’ll learn:

• Ways Paramount validates critical analytics events to inform data-driven business critical decisions
• How the team determines and focuses on highest-risk signals and metrics
• What it takes to scale analytics validation across devices and environments
• Lessons from maintaining analytics reliability during major streaming events
• And more!