A quick internet search provides examples of marketing, brand, and UX issues when localization testing is treated as an afterthought. Clairol marketed a curling iron as a “mist stick,” even though mist is slang for manure in German. Colgate offered a toothpaste in France named “Cue.” Alas, that was also the name of a French adult magazine.

Dear Testlio Client, With 2023 in full swing, I wanted to take a moment to say thanks—and offer information. While the world has many challenges, and many of us are charting a course through turbulent waters, I sincerely hope that the year ahead is as good as possible for you, your family, your colleagues, your company, and your community. You likely received my email of appreciation in December.

Once a customer is ready to purchase, the final frontier lies ahead: the payment process. Because online transactions already come fraught with a learning curve, companies must use extensive payment gateway testing to deliver frictionless payment experiences. Even minor glitches can cause cart abandonment and reduce sales volume. Where other aspects of software may enjoy the leeway to go live while minor problems are ironed out, payment gateways cannot afford anything less than perfect reliability.